In 2010 Absolut collaborated with Spike Jonze to create a short film entitled I’m here. [24] The short film was screened at festivals such as Sundance Film Festival and Berlin Film Festival. L.O. Smith - the man on the seal of the Absolut bottles - L.O. Smith". Losmith.se. 1913-12-11 . Retrieved 2020-03-14. S.A, Telewizja Polska. "Sweden: Absolut Vodka producer resumes exports to Russia". tvpworld.com . Retrieved 2023-04-14.

In 2007, Absolut introduced its new global campaign, "In An Absolut World", [16] [17] created by TBWA/Chiat/Day. Absolut Vodka is known for its long-running advertising campaign created by TBWA. [5] [6] The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection". Posted:December 02, 2009 (2009-12-02). "Absolut Print Advert By TBWA: Bloody base | Ads of the World™". Adsoftheworld.com . Retrieved 2020-03-14. Song of the Day: Lenny Kravitz "Breathe" (Eric Roberson Remix)". DJ D-Mac & Associates. 31 August 2018 . Retrieved 2 July 2021. Absolut Launches Global 'Transform Today' Campaign 09/16/2013". Mediapost.com . Retrieved 2020-03-14.

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, Sid Lee. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician Woodkid, American digital media artist Aaron Koblin, fashion designer Yiqing Yin and Brazilian graphic novel artists Rafael Grampa is featured. [27] [28] [29]

a b Sandomir, Richard (2019-05-10). "Michel Roux, Whose Vodka Success Was Absolut, Is Dead at 78". The New York Times. ISSN 0362-4331 . Retrieved 2019-05-13. Absolut Vodka/Swedish House Mafia – Greyhound | This is not Advertising". Thisisnotadvertising.wordpress.com. 2012-03-23 . Retrieved 2020-03-14. Absolut's Robo Greyhound-Driven Video Extravaganza". Fastcompany.com. 13 March 2012 . Retrieved 2020-03-14.Vodka giants experience change of fortune". Thespiritsbusiness.com. 2018-06-15 . Retrieved 2020-03-14. In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 Texas Revolution and the Mexican–American War. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues. [18] [19] [20] [21]

This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services. In 2005, Absolut invited American singer Lenny Kravitz to participate in its promotional campaign. The song " Breathe" was recorded and released. [12] [13] The song was remixed many times by various DJs. [14] [15] Very hyped were I live...very very hyped, but the vodka inside is not that good. It isn't bad either, but there are a lot of vodka brands way better then this one. Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert. [22] In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Crillon Importers, Ltd.Absolut Vodka was introduced to the global market in 1979. Today, Absolut sells over 100 million litres of vodka annually (2018). [2] The vodka is made from winter wheat and is produced now only in Åhus. After pausing its operations in Russia, due to Russia's invasion of Ukraine in 2022, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to much criticism in Sweden. As a result, Absolut decided to once again stop its operations in Russia. [32] See also [ edit ] Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo" ". 22 November 2017. Absolut Blue is one of the most popular vodkas on the market. It's known for its smooth taste and clean finish.