Kelly Clarkson, 41, shows off her weight loss in a green-and-white dress as she interviews Mark Harmon who teases a Freaky Friday sequel Girls' night out! Queen Máxima of the Netherlands stuns in a sensational shimmering gown as she steps out solo in Paris with Brigitte Macron It's double trouble for Prince Andrew as all-star lookalikes are revealed in TWO dramas retelling the story of his infamous Newsnight interview - but this time it's Emily Maitlis who's been scooped! Who won Great British Bake Off? Matty triumphs as he beats off competition from fellow finalists Dan and Josh to win 2023 series This simplicity hides a sophisticated framework though. Innocent’s tone of voice is built on an innate understanding of its target audience and a deep awareness of how brand marketing can succeed in the digital world.

Kate Middleton proves Omid Scobie's cruel Stepford Wife jibes are far from the truth - from abseiling cliffs in Wales to confident speeches Make a note of the fact that there’s nothing about smoothies in this conversation, but rather the Innocent approach seems to be to build (or define) a community around their engagement with a combination of in-jokes and abstract references. Social channels are places that are rife with confusion and ambiguity, and Innocent uses this to their advantage. so, what’s innocent’s tone of voice - distilled into a few short bullet points ? Margot Robbie joins Michelle Williams,Penelope Cruz and Natalie Portman on the red carpet at the Gotham Independent Film Awards

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Sophie Habboo puts on a leggy display in pink corset-style top as she joins dapper husband Jamie Laing at the Wonka premiere Grammy-winning rapper Young Thug is painted as the leader of a criminal street gang that murdered and committed slew of violent crimes in Atlanta Tommy Fury fails to mention fiancée Molly-Mae Hague as he pays tribute to their daughter Bambi on return to the UK after partying in Abu Dhabi Jennifer Aniston encourages fans to donate to late Friends costar Matthew Perry's charity foundation: 'He would have been grateful for the love' Travis Kelce 'looks old' and is 'wobbling' for the Chiefs - but it has NOTHING to do with Taylor Swift, says ex-NFL scout John Middlekauff

The Palace were expecting a hatchet job, but the sheer maliciousness of the claims in Omid Scobie's book has left them all reeling, writes REBECCA ENGLISH Maya Jama puts on a VERY leggy display in dazzling silver gown as she attends the Sabina Bilenko Couture Christmas party

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As a result Innocent’s social team won the ‘best in-house client’ award at The Drum social Buzz Awards with their ‘blue’ smoothie campaign highlighted as a success: Evan Ellingson's cause of death revealed: My Sister's Keeper star died from accidental fentanyl overdose at age 35 Tropicana whole fruit orange juice: Has 12g of sugar per 150ml bottle. This is three teaspoons of sugar and equivalent to one Krispy Kreme doughnut. Netflix deliberately dropped its trailer for Harry and Meghan's series on same day as Prince William's Earthshot Prize, Omid Scobie claims

Kylie Jenner shows off her incredible figure in a tiny bikini before modelling a bra and sheer skirt as she poses for sizzling photoshoot Immediately people started saying our blue drink was green. This was embarrassing. It was meant to be our big new thing, and people were saying we’d got it wrong. What could we do? We thought for a moment, then replied with a simple “It’s blue”. Dua Lipa puts on an edgy style display in Matrix-inspired all-leather ensemble in NYC - as star 'plans a stadium tour for 2024'The green/blue question reflected a similar online debate in 2015 about the colour of the dress, a meme so prevalent that it ended up in the news media. It is the reaction of the social team to the responses to the original post that is telling. They doubled-down on the ambiguity, insisting, increasingly vehemently, that the smoothie was blue. Chad Michael Murray gets grilled on Erin Foster's claim he cheated with Sophia Bush during their relationship Teyana Taylor EXASPERATED with Iman Shumpert for 'leaking their divorce to the public'... after accusing him of jealousy and narcissism Ad Feature Glittering costumes, impressive special effects and BELTING musical numbers: Disney's Frozen the Musical is...

That isn’t to to say that Innocent’s tone of voice is suitable for all companies though. (That includes you). The key to their success is in their recognition of what appeals to their customer base. Innocent know that their target market is young, pop-culture savvy, ethical, informed and loyal, so by making their content personal and didactic without being preachy. Popular Netflix show set for major cast shake up as main star is revealed to NOT be returning for series three Prince William was 'furious' when his godmother Lady Susan Hussey became embroiled in a race row, Omid Scobie claims in new bookMAFS star Ella Morgan turns heads in a pink mini dress as she joins glamorous Love Island star Abi Moores at the Look Fantastic party