Video marketing has been growing over the past few years and it doesn’t appear to be slowing down. Almost every marketing prediction of 2021 includes the same advice which is that your marketing strategy needs to include video. This is relevant across so many industries but especially in the fitness world. If your competition is using video, you need to up your game. From super-short clips to live streaming and interactive video, it’s important to take advantage of video marketing. 8. Engage With Customers Remotely To explore this topic further, listen to David Steel on The Fitness Founders Podcast who talks about how to cut through the noise with your marketing . David is a Chief Viral Officer of Sneeze.it, a social media marketing and consulting firm. In the episode, he discusses building and targeting different personas and how to create a better offer than your competition. 10 Marketing Tips to Supercharge Your Fitness Business in 2021 Find out what each demographic desires and what their goals are, and then you can begin to develop (or promote if you already have them) the facilities and services that are most relevant. Expanding Your Leisure Offer

Write a subject line that gets the reader’s attention to stand out and encourage opens. Make it concise to avoid cropping. And consider your brand and audience – if appropriate inject humour, carefully use capitalisation, or add a relevant emoji

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Guest passes – another way to encourage members to bring a friend is to offer free guest passes. So, members can introduce friends, relatives, or colleagues to your facility in an easy way

It is difficult for one brand to do both things. Keeping them separate is vital for a clarity of understanding about what you are doing, and what you are trying to achieve. The distinction between place and council brand doesn't mean that the two should not be used together in a complimentary way, only that the demarcation should be clear, and clearly understood by everyone using the brands. In the end though, they are two different things, telling different stories albeit with important common ground. Promoting the visitor economy

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For Generation Z members, you may want to focus on improving wearable technology integrations in your gym equipment Every little step you take can make a big difference. Attracting all ages just takes time and focus Your place brand is about the place or places that the council serves. It is not about the council, its partners, or individual businesses. We also understand the leisure industry is much more than just tangible assets, it’s about people – first and foremost – and communicating that message creatively is key. Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

Social media marketing is a non-negotiable for most leisure centres. If you’ve neglected your social channels, it might be time to step up your presence. Demand for gym memberships is now on the up and statistics show us that 54% of gym memberships and around 75% of group fitness class attendees are female. The most popular classes amongst women being spinning, aerobics, weights & strength training and yoga sessions. To stand out and attract more people to your leisure facilities, you need a robust approach to promoting your offering. Follow these 7 tips for success. 1. Start with strategy You need to build lifelong members at your leisure centre… and our latest guide can show you how. Five Steps To Building Lifelong Leisure Centre MembersHow much does it cost for someone to be part of your club? Is this price right for your target audience? Can you offer different prices for different services or memberships? To compliment your marketing strategy, you need the right software. Putting an effective, all-in-one leisure management system in place will free up time to focus on your marketing efforts. And help you create standout member experiences that make marketing your facilities easier. With a digital fitness membership, location is not important. If you have a strong internet connection, you can stream to potentially multiple countries. This means that you will be marketing your digital content to a much wider target audience. Of course, it’s still important to market your services in a targeted way. However, you will be dealing with more member personas and expanding demographics, and the messaging needs to reflect this. For example, you may want to market your digital platform by hosting a virtual webinar on fitness and nutrition to promote your services. 7. Make Full Use of Video Marketing

Make the most of the marketing opportunities that exist with other organisations and businesses in the areas you serve. And consider partnering with local influencers to grow your business.

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It is important to be clear on what you are offering and to whom. This is what you are trying to 'sell' or promote to both new and existing 'customers'. Start off by thinking about who your ‘customers’ are. These are the people you want to attract to your club. They could include members and participants, volunteers, coaches and officials, parents, funders. Write down a list of all your customers, both existing and those you want to target in your marketing efforts.