Persil Powergems is a new laundry detergent that boasts three powers: stain removal, fabric care and freshness. Persil Powergems contains stain remover agents, making it effective even on the toughest stains. So, whether you are trying to get tomato stains out of a t-shirt or mud from a football kit, Powergems has it covered. Persil Powergems also helps keep your clothes looking as good as new. The gems care for the fibres in your clothes helping your clothes last longer! Finally, enjoy the extraordinary freshness that Persil Powergems gives your clothes. Just one dose unleashes a wonderful fragrance to uplift your clothes and mood. There is an inner childproof cap that fits really securely meaning that I do not have to keep it out of the kids reach. Zero-based budgeting (ZBB)is an accounting method whereby all expenses must be justified from scratch for each new period. The approach, responsible for the fat profit margins at Kraft Heinz, is spreading throughout the industry as growth slows.

In the early 1990s, Unilever's Persil detergent risked losing its market-leading position as independent tests were showing the major brands to have relatively similar performance in removing stains. Unilever decided that a new product with stain-removal properties could be more profitable. Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the "super compacts" — washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro System lagging, Unilever needed a new super-compact Persil line. A herbal lavender note with a citrus floral character. It is derived from an ingredient that occurs in many essential oils such as rose, mint, tangerine and lavender. Tetramethyl AcetyloctahydronaphthalenesPowergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness. In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation: A crushed leaves scent. The green character from this ingredient plays well in fruity, citrus, agrestic, floral compositions. What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use.

It has given us a pot that has enabled us to invest in initiatives," he said, referring to the 18 million euro splashout on Powergems, which covered things like a new line at its Warrington factory and new technology that allows fragrance molecules to cling to fabric throughout the wash. Not only is it time-saving to have to only wash clothes once, but it saves money, energy and hassle. Cut down on clothes sorting time by having a hamper with a section for lights and darks. We have a basket in our downstairs loo for our washing with two sections. it makes life so much easier.He said his 10 billion euros-a-year home care business was a little ahead of its cost-savings plans. A fresh citrus note with a hint of grapefruit. This gives a soft floral tone that could be used for both male and female fragrances. A powdery and floral violet scent with orris facets. It gives a violet and powdery effect in a variety of fragrances. With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash. A warm, powdery, rich note which gives an elegant touch to various kinds of notes in fragrances. Its main use is in musky, ambery, woody, oriental, chypre and fougere fragrances. It also adds richness to floral, fruity, citrus and green notes. Alpha-Cyclohexylidene Benzeneacetonitrile

Keith Rutherford, head of R&D for Unilever's home care business, said creativity is often boosted by restrictive guidelines. He cited financial or environmental concerns, which are both common on his team, which designs lots of goods for developing and emerging markets where disposable incomes are limited. Teach the children and your partner how to do the laundry – This was a life changer for me. Now I just have to say can you pop the washing on and either the boys or MadDad will do it. You do not have to do everything and delegating is a great thing. Persil Powergems offers you the ultimate washing experience and helps your clothes stay as good as new wash after wash. One dose of this is all you need to effectively remove tough stains and give your clothes an extraordinary freshness. Persil Powergems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during the wash. Now I don’t need to put in any fabric conditioner or fresheners into the wash! It is suitable for washing at 30°C and above and the detergent gems dissolve in the wash and leaves the clothes spotless. So far, it is leaving the clothing smelling gorgeous and looking very clean! I would definitely recommend it! It is available in most supermarkets and online! For more information, please visit: https://www.persil.com/uk/laundry/detergent/powergems.htmlOur dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin. I am going to be honest and say that Persil is my go to washing liquid. It doesn’t aggravate Maxi’s eczema, Mini likes the smell and it is reliable. I also try and keep on top of the laundry and not let stains set (something I learned from my mum). Also, this is a paid review but that doesn’t influence my opinion and I will always be honest, A powdery rose and lychee scent which fits particularly well with floral and sandalwood fragrances.

A red apple, rose scent with tones of saffron. This ingredient has a complex smell which blends very well with all fragrances. A biological product contains enzymes. An enzyme is a highly efficient stain removal ingredient which works at low temperatures. The laundry detergent gems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during your wash. The detergent gems dissolve in the wash, leaving you with spotlessly clean clothes - courtesy of Persil.. X3 power stain removal, care and freshness. New laundry detergent, Persil Powergems boasts triple power to remove stains, care and freshen. It contains stain remover agents effective even on tough stains. Gems help your clothes stay as good as new while giving them extraordinary freshness in just one dose. Washing gems are available in bio and non bio variants. The laundry detergent gems dissolves in the wash, leaving your clothes spotless. For extraordinary results use Persil Powergems in all your washes. Persil. An eucalyptus scent with a camphoric and a minty cooling aspect. This ingredient is found in camphor, laurel, bay leaves, tea tree, sweet basil, rosemary, sage and other aromatic plants. Hexadecanolactone I have done 10 washes with the new Persil Ultimate Powergems and have been delighted with the results. I have not had to rewash any of the clothes and it even managed to get tomato sauce out of a school shirt with no pre-treating.A musky scent with powdery and red fruit tones. This ingredient is found in milk. This musky note blends well with woody and floral fragrances. Hexahydro-Methanoindenyl Propionate Gemma Cleland, Executive Director for Unilever’s Home Care category, says: “When it comes to laundry, everyone wants to get the job done with great results but with minimum fuss. That’s why our shoppers tell us they are looking for laundry products that make washing simpler and easier.” Paranjpe said Unilever's heightened frugality would not interfere with that, and said adopting the "zero-based budgeting" approach making waves across the sector does not automatically mean investments will be cut.