You may assume a brand with aname like Liquid Deathmadeenergy drinks, rat poison or maybe lighter fluid. But no. Liquid Death sells one of the most homogenous goodson the planet: plain,old mineral water. And it’s one of the most refreshing new fmcg brands of the past few years. Such is the level of devotion to Liquid Death, at least 250 fans are said to have tattoos of the brand’s logo. Liquid Death is sold at a premium

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Liquid Death is not sold inUK supermarkets (yet), but even thoughit’s not on the shelves of Sainsbury’s or Tesco, British brands would do well topay attention to this premium water brand that doesn’t play by the rules.Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020. Liquid Death is for everyone who appreciates a little rebellion with their hydration. Whether your customers are health-conscious, eco-conscious, or simply someone who enjoys a good laugh, Liquid Death has something to offer them. From children to the elderly, expectant mothers to designated drivers, these cans may resemble alcoholic beverages, but they contain nothing but water. Liquid Death is here to help quench thirst, regardless of who is drinking it. Not only is the brand a healthier option for customers, but it is ideal for the environmentally conscious who also support the brand’s death to plastic motto. Review: Liquid Death". Bevnet. February 13, 2019. Archived from the original on February 14, 2019 . Retrieved March 25, 2021. {{ cite web}}: CS1 maint: unfit URL ( link) Mamo, Heran (November 18, 2020). "Alkaline Trio & Rise Against Members Help Liquid Death Water Turn Hate Tweets into a Punk Album". Billboard. Archived from the original on January 20, 2021. Abdollah, Tami (September 25, 2020). "Liquid Death Creeps into Stores Nationally". dot.la. Archived from the original on November 1, 2020.

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As far as UK and European expansion goes,listings with Co-op, Nisaand Tesco should drive penetration, as will a partnership with Live Nation to supply major music festivals. We probably wouldn’t jump into the energy drink category with products that have something like 300mg of caffeine in them,” Cessario told The Grocer. “And we probably would never get into alcohol as a brand. Our focus is on better for you and healthy beverages.” Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”.We’re constantly looking for more high-quality sources of water that we can use in more places so that we don’t have to ship things as far,” he added. Alcántara, Ann-Marie (July 29, 2022). "Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers". Wall Street Journal. ISSN 0099-9660. Archived from the original on December 7, 2022 . Retrieved September 18, 2022. US-Marke "versilbert" Wasser aus Oberösterreich". MSN (in Austrian German). Archived from the original on July 28, 2022 . Retrieved July 28, 2022. All this has enabled Liquid Death to persuade shoppers to part with sums rarely heard of for what is essentially canned water.

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Asked if this meant Liquid Death could look to shift production to the UK in the future, Cessario said: “One hundred per cent. And that really is our long-term vision. The drink is sold in a 16.9USfloz (500ml) "tallboy" drink can. [3] Its water was sourced from the Austrian Alps, [4] where it was also canned. [5] It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). [6] [7] In 2020, the brand introduced a sparkling water variety. [8] Its manufacturer is Supplying Demand, Inc. [9] In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. [10] Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. The sugar sparkling waters have each around 20 calories. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30mg of caffeine. [11]

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It recently shifted production from Austria to the US – although its Austrian supplier “will continue to be our partner for the EU market”, said Liquid Death CEO Mike Cessario, adding that Europe had “always been on our roadmap”. Most water brands boast of their hydrating properties or natural sourcing, but Liquid Death has achieved its success by challenging these category conventions. Instead, it relies on unashamedly distinctive branding and immensely entertaining marketing. Further NPD is also on the horizon. The brand sells a line of iced teas in the US, which Cessario has said are “fair game” for launch in the UK in the future. Two categories he doesn’t forsee the brand moving into, however, are energy drinks and alcohol. Wasser aus Frankenmarkt beliebt in den USA"[Water from Frankenmarkt popular in the USA]. ORF (in German). July 28, 2022. Archived from the original on December 24, 2022 . Retrieved July 28, 2022. It subsequently moved US sourcing to Virginia after discovering a spring with “almost identical water quality” to the one in Austria.