million “We Eat Balanced Campaign”, which aims to “ provide clear facts to help those reducing meat and dairy consumption to reconsider”. And German scientists have said replacing even 20% of the world’s beef consumption with microbial proteins such as Quorn could cut deforestation in half.

The world can’t afford the rise in global beef consumption that experts predict – while wealthier nations, whose residents have the most emissions-intensive diets, could make rapid climate gains by choosing to eat less. The beneficiaries, which included some of the largest Brazilian meatpacking corporations as well as oil and mining corporations, absorbed two-thirds of the allocated BNDES resources. In 2020, Phillips worked with the Bureau of Investigative Journalism to expose a cattle-laundering scheme involving giant Brazilian beef company JBS that showed how cows are moved between farms to mask their connection to deforested land.Climate Week NYC was “something we really took a big swing at and leveraged as a reputational opportunity”, Pooley told students. The music was provided by a variety of local artists, including UJ3RK5 (pronounced U-JERKS)who were a bizarre "art band" active in the Vancouver punk/new wave scene at the time.

It’s a concern echoed in the IPES-Food report, which says corporate control threatens to undermine gains from reducing reliance on animals by replicating some of the problems of the traditional meat industry, including mass-produced, monocultured ingredients and energy-consuming methods. Photograph: Nathaniel Noir/Alamy View image in fullscreen Meat alternatives at a supermarket in London. So raising cattle often means cutting down forests or displacing other ecosystems to make room for bovines and their food.

The factory had been sitting empty for 2 years, but this is now Mill’s third recent factory purchase.