Get a perfect application with the custom-designed Fluff Brush: Its wavy fiber bristles catch and coat each lash for fluffy full coverage.

Good Apple Foundation Balm lit up social media with its instantly iconic, lightweight full coverage. I just don't feel like myself without it and would sleep, swim, and live in the stuff permanently if eye docs didn't also say that the accumulation of mascara could lead to an erosion through my conjunctival surface. I feel like I've stepped away from it a lot, partially on purpose, and the other part of it is, obviously, I just — after having the baby, and then I wrote an album years ago, and I was supposed to release it last summer, and then I got pregnant. Founded in a world-renowned tattoo studio, rooted in fearless beauty, and with a famously non-conformist spirit, KVD Beauty began a revolution with their tattoo-inspired makeup. Like with any new mascara, swirl the brush around inside the tube before use to make sure it’s nice + saturated with the mascara formula.This long-wear mascara has a smooth texture that glides onto lashes for big, blown-out volume, delivering an eye-opening effect that lasts all day without smudging. That’s why the Internet was so excited that another option would be joining the party when Kat Von D announced it would be dropping a new mascara, Go Big or Go Home. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy. Certified 100% vegan, you can rest assured their products won’t contain any animal derived ingredients.

This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that," Von D wrote on Instagram at the time. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, and we’re committed to becoming more and more sustainable.

Frankly, me without mascara is like a turtle without its shell: alarming to behold and extremely vulnerable to the elements. Von D replied, saying she no longer has a connection to the brand and wishes they wouldn't use her initials going forward. Vegan beauty—makeup and skin care that's made without any animal by-products—is getting better by the minute.