Polo mints were developed by Rowntree's, after manufacturing Life Savers during World War 2 under licence. [3] but their introduction to the market was delayed until 1947, by the onset of the Second World War. [3] [4] Polo fruits followed soon afterward. [5] [6] Company legend is that the name is derived from 'polar' and its implied cool freshness. [7] Varieties [ edit ] Over the years Rowntree and Nestlé have come up with variations of the original Polo mint. Some of these have been successes, whereas others have failed. None has been as successful as the original Polo mint. [ citation needed] The #1 subreddit for Brits and non-Brits to ask questions about life and culture in the United Kingdom. During the 1980s, Peter Sallis provided the voiceover for television advertisements. With the launch of the spearmint variety, a new television campaign featured a voiceover by Danny John-Jules, using a voice similar to the one he employed as the Cat on Red Dwarf. Before this, Rowntree had already experimented with different Polos in the 1980s. Polo Fruits were always available, but they briefly made:

A 'hole' lot of history – Polo turns 70!" (Press release). Nestte. 7 August 2018 . Retrieved 3 May 2022. Lemon: Similar to the citrus flavour that Nestlé put out around ten years later, but not identical. Holes: These were a plastic tube of small mints approximately, but not exactly, the size of the hole in a standard Polo mint.POLO Sugar Free and POLO Sugar Free Extra Strong do not contain any sugar, but instead have the sugar substitute, sorbitol. This make POLO Sugar Free ‘tooth-friendly’ and is possible to be consumed immediately after consuming acidic food and drinks when it is not possible to brush your teeth with toothpaste containing fluoride.

Nestlé's application was allowed to proceed if it agreed to narrow the description of the mint i.e. the dimensions of the mint were limited to the standard dimensions of the Polo mint and that it was limited to "mint flavoured compressed confectionery". [8] a b Bennett, Oliver (9 August 2004). "Why we love things in mint condition". The Independent . Retrieved 3 November 2014. When US troops were stationed over here during the war, Rowntree started to manufacture Lifesavers for them under licence. When the war drew to a close, the licence was withdrawn. So in 1947, Rowntree came up with its own brand of holey mint, the mighty Polo

Ward, David (27 July 2004). "A legal case with a hole in the middle". The Guardian . Retrieved 5 June 2010.

Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. Polo mints are produced in the city of York in the North of England and have been since they were launched by Rowntree's in 1948. Fitzgerald, Robert (1989). "Rowntree and Market Strategy" (PDF). Business and Economic History. 18: 54. Archived from the original (PDF) on 14 May 2013. Strong/Extra Strong: "We like them strong, but silent." A rival for Trebor, these were very hot. Discontinued in the United Kingdom.

Meet the rest of our products". Rowntree's. Archived from the original on 15 June 2010 . Retrieved 5 June 2010. In 1995, the company launched a major advertising campaign produced by Aardman Animations, which showed animated Polos on a factory production line. In one, a scared Polo without a hole attempts to escape, but is restrained by the hole punching machinery. Polo experimented with other forms of advertising in the end of the 1990s. In 1998, they collaborated with PolyGram for a compilation album, Cool Grooves, [9] which reached No. 12 in the UK Compilation Chart on 5 September that year. [10] See also [ edit ] Kraft Foods made a similar applications for annular sweets eg bearing the mark LIFESAVERS. Nestlé has tried to oppose this trademark application but failed as the court ruled that customers would be able to distinguish between a Polo and a Lifesaver as both have their marks boldly and prominently embossed on the mint. [ citation needed] Advertising [ edit ]