Normal long grain rice sticks and if you haven't cooked it absolutely right, turns into a bit of a mash! It used to cook really nice and fluffy but now, its more like broken rice without the smell and taste of Basmati rice.

We ensure that the rice is not over polished, which helps to keep the unmistakable natural flavour associated with Basmati. Please always read the labels, warnings, and directions provided with the product before using or consuming a product.

As a result, the natural aroma, mouth watering look and distinctive flavour of the rice are retained.

Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). Milled to the highest standards in the United kingdom, our millers conduct rigorous quality checks on the produce, and it is then packed in the East End 'seal fresh' bags. Nourished by crystal clear snow-fed streams and carefully harvested by hand, these long aromatic grains create a fluffiness and flavour which, when cooked, knows no equal.If only we could eat brand names, this wouldn't be as tasty, as it is isn't as famous as other brands.

Badshah Basmati Rice is nurtured in the ‘rice bowl’ region at the foothills of the Himalayas where the unique soil and climate produce the world’s most splendid rice. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. We're enjoying the difference, as basmati rice is more aromatic and fluffy, goes very well with some dishes. We know and understand Basmati – which is why we ensure we source our basmati from the foothills of the Himalayas and never compromise on quality.

A packet of Basmati rice all from the same area is better but some producers mix rice from different regions which they shouldn't do.