Designed to engage younger shoppers, the campaign invites shoppers to break out of the norm and try something that little bit more exciting.

Tesco Groceries Flavoured Energy Drinks - Tesco Groceries

Marketing director at A.G. Barr Adrian Troy said: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range. The launches will be supported by a wide-ranging communications investment strategy as part of the brand’s hugely successful ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020.We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double*1.”

Rubicon Spring Pineapple Passion Flavoured Sparkling Spring

As a result of the text and the resultant queries, Rubicon swiftly provided us with the information we required to make a decision on their products, so based on the information provided, a fully comprehensive list is presented below.We try to give the consumer the choice, if they feel they want to refrain from alcoholic flavourings. Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales,” concludes Adrian. In answer to the text, the alcohol remaining in some products would be less than 0.05%. The calculation of 20ml in every 330ml is obviously as a result of incorrect mathematical calculations. Rubicon Raspberry & Pineapple Sparkling, the first soft drink in the UK to combine raspberry and pineapple, performed exceptionally well in research. The sensational new mash up with an on-trend fruity twist, was identified as ‘’distinctively fruity’’ by 80% of taste testers*2.