They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Please Note: Hair dye results may vary depending on your hair type, base colour and hair porosity; the image of the hair dye is a representation of the finished colour and is not a guaranteed result.

The dye itself doesn't seem to have a strong smell like some others I've used nor did it make my head itch. Directions is one of my favourite brands – I think everyone’s hair is different but every time I use this particular brand I always find it lasts about 4 weeks before it becomes faded/washed out. La Riché products are not tested on animals ~ Carefully sourced through Cleopatra Trading and Folio Gothic Hippy.This vibrant light shade of La Riche hair dye is now available in a multipack so you can enjoy your turquoise colour for longer or can make sure you have enough hair dye to cover your long hair. La Riche Directions Turquoise Directions semi-permanent direct dye adds turquoise-aqua tones to blonde hair.

It is very hard to get out as I had my hair professionally (at a salon) twice and it still didn't come out.We offer pre stretched hair and jumbo braid, glow in the dark hair, light reactive and thermal colour change hair! La Riche Directions ingredients are PPD, Ammonia, and Peroxide free plus the formula is designed to condition while it colours for healthy hair. With so many different colours to choose from, this may become the start of your hair dying experience! Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. I ended up applying this twice (my hair is really thick) on both wet and dry hair and it took well on both occasions.