They’re long lasting so people will keep your organization or brand in mind for years after the wristband is given to them. Nike cut off the partnership in 2013 due to Armstrong having one of the biggest doping scandals in sports history. He has raised awareness about the fact people do get cancer in their 20s and it does not have to be a instant death sentence.

Turning off the personalised advertising setting won’t stop you from seeing Etsy ads, but it may make the ads you see less relevant or more repetitive.Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. I have a couple other medical ID bracelets that all contain a metal clasp and/or tag which I need to remove to avoid water/rusting. This decision and the strategy it adopted was primarily driven by the foundation's own "strong sense of itself" and the "importance of its story.

The foundation also unveiled a new logo, moving away from its previous yellow-and-black imagery (which was strongly associated with Armstrong and its wristbands).Other charities were inspired by the success of the Livestrong bracelets, and many charities have developed their own wristbands for raising money and awareness. Now 31, Zavala survived leukemia when he was 12 and thinks that Armstrong's work has done exceptional things for awareness of cancer.

The cornerstone of the foundation's work was the providing of free, direct, personalized support services for people navigating the physical, practical, emotional and financial challenges of having cancer. The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated. So, yes, there exists the potential for a Lance Armstrong "Live Strong" wristband to be mistaken for a hospital-issued "Do Not Resuscitate" identification bracelet because sometimes these two items are the same color. These days almost each and every one of those bracelets can be seen as a symbol of one of the millions of Americans who live with cancer, and drive cabs, raise children, teach school, work in factories, fields, skyscrapers or kitchens, and maybe ride bicycles for fun.Following the departure of Armstrong, the foundation considered whether its highly visible brand image was a liability, linking the foundation and its activities too tightly with its founder.