Bluey is a six-year-old blue heeler pup who loves to play. Along with her friends and family, Bluey enjoys exploring the world and using her imagination to turn everyday life into an amazing adventure. Intended for ages 3-6 years; requires 3 AA batteries; batteries included for demo purposes only; new batteries recommended for regular use

Bluey’s Book of Games Interactive Pretend-Play Book, VTech Bluey’s Book of Games Interactive Pretend-Play Book, VTech

Ludo is a multi-Emmy ® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.auVTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. We are very excited to welcome Bluey to the VTech family with this new line that will give kids the opportunity to play with the characters they've come to love from the show," said Andy Keimach, President, VTech Electronics North America. "VTech and Bluey are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play." We are delighted to partner with VTech, a leader in children's technology toys and educational products," said Suzy Raia, SVP Consumer Products and Business Development, BBC Studios. "The new offerings will put Bluey's world directly into children's hands and enable them to create imaginative new adventures every day." Bluey is an Australian children’s television program by the Emmy® award-winning Ludo Studio for ABC KIDS and is co-commissioned by ABC Children’s and BBC Studios.

Bluey Toys | Smyths Toys UK Bluey Toys | Smyths Toys UK

BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specializations, with brands like Dancing with the Stars/Strictly Come Dancing, Top Gear, Doctor Who, and Bluey. BBC Studios has offices in 20 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,000 hours of content a year for both the BBC and third parties including Apple, Netflix, and Migu, is a champion for British creativity around the world. It is also a committed partner for the UK's independent sector through a mix of equity partnerships, content investment, and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences.The interactive Bluey introductions from VTech will give kids the opportunity to play alongside the series' characters in creative new ways. The offerings, recommended for children ages 3-6, include:

Bluey: Big Book of Games by Bluey - Penguin Books Australia Bluey: Big Book of Games by Bluey - Penguin Books Australia

Explore Bluey and Bingo’s favorite games and hear their voices in Story, Play Together, Music and Follow the Leader modesCreated by Ludo Studio, Bluey has been widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play. The series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family – including younger sister Bingo and parents Bandit and Chilli – as well as friends and community into her world of fun and discovery.