I noticed a white patch on my gums under the back side of my front teeth and figured it was healing from the irritation, but not sure. It also prevents the built up of plaque and tartar on the teeth, which subsequently helps lower the risk of tooth decay and gum infection.

The Skin Deep® scoring system was designed to help the public understand whether a product is safe to use or whether it contains ingredients of concern. However, the gritty feeling stayed for hours after I brushed and my mouth didn't have the nice fresh feeling that I get when using regular Colgate or Crest. I can't understand how anyone would like or use the Colgate with baking soda and peroxide toothpaste. Subjects assigned to the Aquafresh Advanced Whitening treatment group exhibited significantly lower levels of extrinsic tooth stain area than did those assigned the Crest Regular Fluoride group.INACTIVE INGREDIENTS: GLYCERIN, HYDRATED SILICA, WATER, SODIUM BICARBONATE, PEG-12, SODIUM LAURYL SULFATE, FLAVOR, SODIUM HYDROXIDE, CELLULOSE GUM, CARRAGEENAN, SODIUM SACCHARIN, CALCIUM PEROXIDE, TITANIUM DIOXIDE.

I have always known that baking soda was effective as a whitening agent but, Colgate has taken it a step or two further. So when I got home I googled it and my my Colgate you have some awful reviews out there for many of your products.I am now on day 4 and have very little gum discomfort and my tongue doesn't burn anymore but I can still see the red dots, although they are lightening up and fading. Colgate-Palmolive is a leading global consumer products company, focusing on the core businesses of Oral Care, Personal Care, Household Surface Care, Fabric Care, and Pet Dietary Care. I blamed it on everything from smoking, to clenching my jaw and biting my tongue, to possibly not cleaning my travel coffee cup well enough.