With a strong market hold offline in tier 1 and tier 2 cities (before the pandemic), Big Bazaar is looking to expand its customer base online and gain momentum in e-commerce transactions. Can you imagine that life without commitment to romantic love? I ask her. “I don’t know,” she says, then mulls over the question for a moment. “I think I would have to get my orientation toward where I want to be geographically stronger in my solar plexus, like a knowingness there, before I could tune into a stronger desire romantically. Because if you don’t feel a connection necessarily to the pavement you’re walking on, the love thing stays over there,” she says, waving out toward a world beyond her yard.

Big Bazaar conducts sale days at least 4 times a year and has incorporated the E-Wallet Future Pay which acts like a customer loyalty program through which customers can earn and redeem points at any of the Future Group stores. Big Bazaar sells a variety of products under its name through brand names such as Tasty Treat, Clean Mate, DJ & C, etc. The quality of the products sold in Big Bazaar is higher. Brands of Big Bazaar add value to the purchasing items.According to the reports and projections, there is a chance of the growth rate increasing by 9% in the year 2021. Big Bazaar has departmental stores located in malls which increases their footfall significantly in comparison to its competitors that have just stand-alone independent stores. To conclude, as of today, Big Bazaar has 290+ stores in India in over 130 cities. Sister chains of Big Bazaar include Brand Factory, Home Town, Central. Big Bazaar is now eyeing small towns to gain an edge over its competitors. The retailer believes that the future is going to be an incorporation of both channels of selling their products: walk-in stores and home delivery or online purchasing. Big Bazaar’s current tagline aptly suggests the same: “Naye India Ka Bazaar” – “Market for New India”. Big Bazaar is now focusing predominantly on generating e-commerce revenue and building creative marketing strategies.

The Great Exchange Offer campaign is a “junk swap” wherein ​​ customers can exchange any old and broken items (junk) and get new products at a discounted price from Big Bazaar – quite in tune with the Indian mindset of getting value even for junk. The following are some of the reasons why Big Bazaar is more popular than any other supermarket chain in India: Audiences disagreed. Catapulted by the success of singles like “Video Games,” “Blue Jeans,” and “National Anthem,” Born to Die became the fifth-highest-selling album in the world in 2012. Big Bazaar offers a wide variety of products under one roof, ranging from apparel, food, fresh produce, toys, furniture, and essentials. This allows Big Bazaar to expand its customer base and recover any losses from one product category with the benefits from another product category.Big Bazaar is a retail chain of hypermarkets and department stores founded by Kishore Biyani in 2001 under the parent organization Future Group. With a steady growth curve in the last two decades, Big Bazaar has established many verticals under its brand like Food Bazaar, Fashion at Big Bazaar (short for fbb) and eZone. I know this. And yet I still find myself searching for artifice and affect, for a peek beyond her persona to locate the space where some “realer” Del Rey is hidden. Isn’t this—for me, as a profiler—my assignment?

Big Bazaar also uses bundling tactics by offering products at a discounted rate when bought in combos to generate sales.Successful retail stores such as Big Bazaar can predict market trends and can help develop products and services to sustain those trends using campaigns and marketing strategies to meet the expected needs and demands of the customers.

Interestingly, Del Rey credits this period with gifting her a unique opportunity for self-reflection. When critics called her inauthentic, she sought to understand what it was they were seeing and why it differed from how she felt. “It was 100 percent authentic,” she says of her Born to Die reinvention. “It’s just that where I was at the time was malleable in my own life—easy to, like, acquiesce,” she explains. “I kept rereading the idea of somebody who was feigning vulnerability,” she says. “[But] perhaps what they saw was what was vulnerable.” Discounts are offered all year round at Big Bazaar but every Wednesday, special discounts are offered on categories like apparel, food, toys or electronics to acquire more walk-in customers on weekdays. Marketing strategies in Big Bazaar help increase the footfall of the store. Customers are attracted to discounts, schemes & sales. Various product lines also give the customers options to choose from.I am not the first or last to perceive her with quizzical suspicion. But the people in the queue in Arkansas? The waitress at the tavern? Del Rey received from them only acceptance and appreciation. Would they take her at her word? Would they love this house and everything in it? Would they want to chill with her here? Yes, she feels they would. “That’s it,” she affirms when I suggest this connection. “And that sums it all up with a period.” I’m sure my intuition in my everyday life was still pretty strong. But with the career, I think it was like, ‘Let’s just try and see if we can make this work.’”