For the average kid who might be consuming this product, it's going to provide them with no benefit whatsoever." Sports drinks] offer very little benefit to people who are not participating in endurance sport and really shouldn't be encouraged for individuals who are not doing a lot of physical exercise, because you're not going to get any benefit." Who are Logan Paul and KSI? KSI was criticised early in his YouTube career for repeatedly making jokes about sexual assault in his videos. Despite being caffeine-free, bottles of Prime Hydration — the one available in supermarkets — have a disclaimer on its containers, saying it's not suitable for children under the age of 15, pregnant or breastfeeding women.

Created by controversial YouTubers Logan Paul and KSI, the drink has been heavily marketed to their huge fanbase of mostly younger males. While it won't actively harm you, it also isn't going to magically do what it says on the bottle, according to Professor Ben Desbrow. While the ingredients vary slightly from flavour to flavour, the two main ingredients in Prime Hydration are filtered water and coconut water from concentrate.

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Some of these compounds interact with your gut biome in your lower intestines, and we just don't know a lot about what effect that has." I'm not a huge fan of artificial sweeteners, because what they are is an indigestible carbohydrate. They get into your digestive system, and we don't have the enzymes to break those sugars down," he said. A can of Prime Energy — the drink which isn't available at supermarkets — contains almost double the legal limit.

However, the rest of the ingredients include preservative additives and added vitamins. Is Prime Hydration actually good for you? While BCAAs are used in supplementary form to help muscle growth, Professor Desbrow said the jury was still out on their benefit to a regular person. Similarly, KSI (real name Olajide Olatunji) began posting gaming videos on YouTube in 2009 before branching out into music and rapping. Griffith University sports dietitian Professor Ben Desbrow said the consumption of highly caffeinated drinks had a range of physiological and cognitive effects, including insomnia, increased breathing and heart rate, and restlessness. Some retailers and consumers are also taking advantage of the scarcity and hype by selling the drinks at a higher price.He drew international attention in 2018 when he uploaded a video from Japan that appeared to feature a recently deceased person he said died by suicide. The Food Standards Australia New Zealand (FSANZ) code restricts how much caffeine can be added to drinks. We have a very confused general population on what good sports nutrition actually looks like. They tend to think it needs to be in a supplemental form, but the athletes I work with have a food-first policy," Professor Desbrow said. In this case, giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea," he said. Why are schools banning the drinks? Following health advice, several schools across Australia have banned Prime products from school grounds.