From late 2010 to late 2014, Mattel reorganized and swapped the "Mattel Entertainment" banner in favor of "Barbie Entertainment" to reflect a shift in strategy for the Barbie films, which included a switch in focus from classic princess stories/tales to more modern settings and plots involving fashion, music and plots involving Barbie's family and friends. The majority of the films below were animated by Mainframe Studios under the Rainmaker Entertainment name. Technicolor partnered with Mattel on 2 of the films, as did Arc Productions, with the latter rewarded by Mattel after the latter was impressed by their animation work on the first non-Barbie-film production; the web series Barbie: Life in the Dreamhouse. Mattel would launch its in-house production division, Mattel Playground Productions on 16 October 2013, absorbing the "Mattel Entertainment", "Mattel Studios" and "Barbie Entertainment" name banners in the process; this name was not used on Barbie films until Barbie and the Secret Door in late 2014. The 7th entry and the final Barbie film to be originally released on VHS follows on from Barbie: Fairytopia where Barbie's character in the film, Elina, was rewarded for her bravery to battle Laverna with her own new pair of wings. She is unexpectedly thrust into battle with Laverna again, this time through her fungual minnions who had kidnapped the mer-prince Nalu. Laverna gave the leader of the fungi, Fungus Maximus, a vile potion to threaten a pollution to the sea and all aquatic life unless Nalu gives them the secret location of a magical Immunity Berry, which would make whoever eats it immune to all magic regardless of time. Elina and Bibble enter the mermaid cove and overhear a mermaid named Nori call out Nalu. Elina came to tell her where he was, but Nori wants nothing to do with Elina or follow her to Mermaidia due to her previous appearance whiles on a chased by Laverna's fire-birds. Barbie Mariposa". Universal Pictures Home Entertainment. 8 March 2015. Archived from the original on 23 January 2022 . Retrieved 24 May 2022. Barbie in A Christmas Carol". Universal Pictures Home Entertainment. 8 March 2015. Archived from the original on 28 January 2022 . Retrieved 24 May 2022.

An ethereal beauty, bold and statuesque, Dragon Empress™ Barbie® Doll features spellbinding details from head to toe. She wears a scale-detailed bodice in shimmering metallic mint-green and pink ombre. Her pearlescent top complements a glittery, scale-printed skirt and scale-detailed heels, radiating glamour from every angle.Lowing, Rob (October 6, 2002). "Video & DVD". The Sun-Herald. Sydney, Australia. p.10. ProQuest 367231179.

Rapunzel leaves in a rush without learning Stefan's name to avoid Gothel discovering her disappearance. However, Gothel's pet ferret Otto, who spies on Rapunzel for his mistress, tells Gothel all that happened. When Rapunzel insists she doesn't know Stefan's name, Gothel destroys Rapuzel's art and supplies, and transforms her room into a high tower. Gothel also threatens to punish Penelope's father Hugo if he does not keep Rapunzel prisoner. That night, as Rapunzel sleeps, the hairbrush magically transforms into a paintbrush. Barbie in The 12 Dancing Princesses". Universal Pictures Home Entertainment. 8 March 2015. Archived from the original on 20 January 2022 . Retrieved 24 May 2022. Barbie Presents Thumbelina". Universal Pictures Home Entertainment. 8 March 2015. Archived from the original on 21 November 2022 . Retrieved 24 May 2022. Barbie as Rapunzel". Universal Pictures Home Entertainment. 8 March 2015. Archived from the original on 27 October 2016 . Retrieved 20 November 2016. The story is told by Barbie to her little sister, Kelly, who is insecure in her painting abilities.

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Uh, you don't think there are spiders down there, 'c-cause I'm not too fond of spiders, o-o-or beetles or snakes, I don't like them either!

Pittman, Virginia (18 July 2022). "Filming on 'Barbie' has wrapped". AIPT Comics. Archived from the original on 20 September 2022 . Retrieved 12 September 2022. This 28th film entry and the first Barbie film under the "Mattel Playground Productions" moniker stars Barbie as princess Alexa. She finds a secret door after singing in the royal garden. It leads her into magical new realm, which happens to be a kingdom named Zinnia. Alexa encounters a fairy named Nori and a mermaid named Romy. They go try and save the land from the evil Malucia, who is trying to steal all of the kingdom's magic.

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Talawdekar, Sameer (18 July 2022). "Barbie Movie Wraps Filming with this BTS Look!". High On Cinema. Archived from the original on 20 September 2022 . Retrieved 12 September 2022.