L’Oréal Professionnel |Shampoo, Grey, White or Light Blonde Hair, Serie Expert Silver

Product Information

Cool undertones are what make grey and silver hair so stunning. However, a common concern for silver-haired men and women is brassiness, where warmer tones can develop over time, turning hair a brassy shade of orange/yellow. Why is this? There are several possible reasons:

Want to keep your professional, salon-fresh blonde looking perfectly clean and cool? Opt for a purple shampoo like our brightening L’Oréal Professionnel Blondifier Cool Purple Shampoo. E nriched in Polyphenol present in the açai berry extract, this light purple coloured shampoo helps to neutralise yellow tones while enhancing hair shine.Silver highlights : Streaks of silver are a huge trend right now, natural and coloured! It’s a great way to transition into a more all-over grey or silver shade. Plus, you can be a bold as you like: from subtle greys weaving through blonde, to a standout silver streak over a dark base. Silver hair, both natural and coloured, has grown into one of the most popular hair colour trends. Here we look at why silver hair has become such a sensation, and how you can help keep your colour cool with silver conditioner and shampoo. Plus, we’ve added a bonus section at the end with ideas on how to get creative with silver hair colour!

If you have silver hair, we’re sure you know by now that your tresses require a curated hair care routine to keep them looking their best. You’ve also probably heard of purple shampoo— but you may not think it’s for you. But purple shampoo isn’t just reserved for blondes — it can actually be a holy grail shampoo for silver hair, too.Dark silver hair : Grey is a really versatile colour. You aren’t limited to light silver hues, so why not think about a dark pewter shade? Your hairdresser can create a dark silver hair effect by using a balayage technique with different intensities of grey over a dark base.

You can increase or decrease your usage over time depending on the look you’re going for. If you find your hair’s still brassy, start using it every time you shampoo. If it becomes a touch too bright for your taste, slow your usage.

To maintain grey, white or light blonde hair between salon visits, you’ll need a stronger colour neutralisation. Off-set brassy tones and clarify your colour with our L’Oréal Professionnel Silver Shampoo, formulated with our Gloss Protect system, anti-yellowing agents and deep purple pigments. Regular use of these pigmented shampoos will maintain a radiant, professional looking hair colour. Using hot tools excessively can actually strip color from your hair — not to mention it can cause unwanted damage to your strands. When you can, opt for a heat-free hairstyle instead of reaching for your curling iron.

Since purple shampoo is a toning shampoo, it shouldn’t be used every time you wash your mane. If your hair still looks perfectly silver, you won’t need one just yet. You’ll benefit more from using one once your hair has started to become brassy. As for how often you can use a purple or silver shampoo, that will depend on the specific product you reach for. The L’Oréal Paris purple shampoo can be used two to three times a week after you notice your strands getting brassy. If you have a full head of blonde hair, apply the silver shampoo evenly. You may find more yellow or brassy tones at the roots of your hair; if this is the case, apply the shampoo to your roots first and leave on for three to five minutes before applying to the rest of your hair. There are two main types of grey/silver hair colour that are currently driving the trend train: natural grey hair and coloured silver hair. Due to the lifting process, coloured silver blonde hair can be more porous. This means it is more susceptible to chemicals and minerals in the water we wash with/swim in. Pool water and harsh haircare products have all been linked to hair discolouration.

Of course, every shampoo needs a coordinating conditioner. To really tone your mane, follow with the L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Conditioner. Apply generously, leave on for two to five minutes, then rinse thoroughly. After coloring your hair silver, there’s a solid chance your mane will be in need of a little extra care. That’s where a hair mask for color-treated hair comes in. Try the L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment, which helps to deeply nourish each strand and neutralize brass for shinier, silkier hair. After applying purple shampoo, smooth the mask over damp, towel-dried hair. Massage gently into your mane and rinse it out thoroughly after leaving it in for five minutes. It used to be that the merest hint of a grey hair would be met with an immediate visit to the hair colourist. These days, however, there is a global trend towards embracing our natural beauty. From silvery roots to streaks of white, there’s no shame in natural colour. It’s beautiful! Purple shampoo, often also known as silver shampoo, delivers the perfect solution for brass. Its clever pigmented formula works to neutralise your hair’s warm tones, allowing you to wear your blonde as ashy or silver as you want.