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img src="http://b1.hoopchina.com.cn/games/images/day.png?l=3" class="article-deposit-pic lazy css_inner_pic" /> img src="http://i3.hoopchina.com.cn/blogfile/201510/10/BbsImg144448311379460_550*426.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=8" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=12" class="article-deposit-pic lazy css_inner_pic" />

For Yang, Hupu is one of several apps he spends the most time on every day, and he identifies as a JR. We chose the male market for the simple reason that we don’t know much about women. I don’t even understand the female relatives in my own family,” Cheng said in another interview. “But we know exactly what men like.” Digital Existence is a series where we explore how technology and the internet impact everyday people’s lives in China and beyond. This month we’re exploring China’s most popular sports forum, Hupu, and its community culture. img src="https://i3.hoopchina.com.cn/blogfile/201705/15/BbsImg149485426784993_922x1344.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> According to Qianfan Analysys , 94% of Hupu users identify as male, and 67% are under the age of 29. Additionally, Hupu had the most active users among all Chinese sports apps as of November 2020.

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For me, Hupu is a rare place for pure fans slash nerds to gather in a less commercial atmosphere,” Li says. I enjoy the humor reflected on the app, as people are always making fun of things,” Yang says. “It’s fun being a Hupu JR.” The app also offers community subgroups that zoom in on sports, film, TV, cars, and many other areas of interest. Arguably the most popular group, ‘ Pedestrian Street ,’ is where users discuss all kinds of life topics. In short, Hupu has created not only a sports forum but also a lifestyle community for its JRs. The platform’s founder explained to Chinese tech media outlet 36Kr in 2020 that Hupu aims to provide a dedicated platform for men, as their voices are relatively weak on other traditional social media platforms such as Weibo and Douban.

img src="https://i3.hoopchina.com.cn/blogfile/201809/17/BbsImg_221016603672131_1537151024_s_91814_o_w_582_h_522_39694.png?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=18" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=13" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=16" class="article-deposit-pic lazy css_inner_pic" />

I think Hupu users are rational and have values in line with mine,” he says. “People are genuine when sharing their experiences and opinions.” A Hub for Straight Men Roy Li, a Shanghai-based software-as-a-service (SaaS) customer success manager, began to follow Hupu in 2015 just for NBA news. He remembers having to pass a test of 20 sports-related questions to sign up for an account. (New users are no longer required to pass a test; simply provide your ID info.)img src="https://i1.hoopchina.com.cn/blogfile/201705/15/BbsImg149485426887570_922x1344.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" />

img src="http://b1.hoopchina.com.cn/games/images/day.png?l=21" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=20" class="article-deposit-pic lazy css_inner_pic" /> img src="https://i1.hoopchina.com.cn/blogfile/201707/08/BbsImg149945097023095_125563375260957_4000x2502.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=6" class="article-deposit-pic lazy css_inner_pic" />The platform was established in 2004 and has become an all-around online sports forum covering most sports, including basketball, soccer, Formula 1, esports, and more. img src="http://b1.hoopchina.com.cn/games/images/day.png?l=11" class="article-deposit-pic lazy css_inner_pic" />