They created the symbol with the 'A' (standing for 'Arsenal'), the ball ('Football') and the 'C' ('Club'), which is in itself a fantastic piece of corporate branding. The shirt for the 2011/12 season featured a special 125th anniversary crest design (11) combining the graphic of the first club crest with the current version. There’s a phone in from Talk Sport which has been trending where a caller (adamant they are a gooner) says they have chosen to go watch Man United this week rather than Arsenal because the return of Ronaldo would be more entertaining. There is a famous motto for years we had on our shirts, Victoria Concordia Crescit, Latin for Victory through Harmony. For decades we had a reputation of being the club who acted with class and did things the right way. AM: It’s going to sound cliche, but one of the things they really impressed upon me was the fact they feel they have only had the freedom of being real owners since 2018. Whether you buy that or not, I do think it’s undeniable that from that point on they seemed laser focused on changing our perception of them. I’m the type of person who cares more about the consequences of your actions more than their intent, so for me, if we are feeling closer to them, it has to be the consequences of their choices.

I recently stumbled across the answer whilst looking for something else. A clear case of serendipity which frequently happens as the members of the AHS read through old newspapers, programmes, books and other documents. AM: The platform has been wonderful. Not once did anyone at Arsenal try to censor or coach me into saying anything, they literally just handed me a mic and said have at it. Fantastic experience. DG: As an activist, how supported did you feel to see Arsenal feature your activism and give you a platform to discuss social justice during the tour? The third coin, "Truth Conquers All," will be released in Fall 2021 and is inspired by another part of the same memorial showing a winged figure of Truth, holding up a mirror to nature, standing between a child bearing a palm branch and a seated women searching in a scroll for the truth. The club’s first crest (1) initially appeared on 20 October, 1905, when the “Book of Football” published an article on Woolwich Arsenal football club written by the club's vice-chairman Arthur Kennedy, with the crest proudly accompanying the article.

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Edu, Arsenal’s technical director, has also provided transparency in the last couple seasons. In 2021, he gave an exclusive interview to Sky Sports regarding Arsenal’s transfer policy at the time. The Gunners had brought on Nuno Tavares, Sambi Lokonga, Ben White, Aaron Ramsdale, Martin Odegaard, and Takehiro Tomiyasu over the summer, yet languished in last place. To Geoff Shreeves and to the world, Edu explained the strategy: to bring in young, talented players to build a foundation of youth and inject quality into problem areas from the previous season. Remember Who You Are pays homage to the memories and history of our former home, Highbury. This stunning representation of the stadium's East Stand – one of football’s architectural masterpieces – is firmly rooted in the club’s DNA, with special moments in time featuring some of our greatest players and managers included throughout the artwork. Take the current COVID-19 catastrophe for example. While Arsenal’s North London rivals Tottenham Hotspur have used a government scheme to pay their employees (something which has been extremely frowned upon), Arsenal has continued to pay their staff and also help out their community in a massive way during some very trying times.

In hindsight, it’s no wonder that this detachment coincided with the worst few years in the club’s recent history. Arsenal seem to have realized that as well; throughout Arteta’s tenure as manager, they have appeared quite conscious of their need for a bond with supporters. Arsenal have recognized that supporters won’t believe in and therefore won’t contribute to something they don’t feel part of. They have realized that the club motto —“Victoria Concordia Crescit”, Latin for “Victory Through Harmony”— not only applies within the confines of London Colney, but extends to their relationship with those who cheer them on. The celebratory design features 15 laurel leaves to the left side of the club's crest to reflect the detail on the reverse of the six pence pieces paid by 15 men to establish the club - the laurel leaves also represent strength.Four players with fewer European appearances are also honoured by being engraved on the base of the trophy: Gemma Davison, Sian Larkin, Danielle Buet, Charlotte Gurr. These sorts of actions make a difference to those that value football clubs for more than what they do on the pitch. After all, they are worth billions – if they are not helping out their community, then it’s an absolute waste.

The cannons have been part of Arsenal’s identity since we were formed by workers at the Royal Arsenal Ordnance Factory in 1886, and Victoria Concordia Crescit has been the club motto since its very first season in north London in 1913/14. Anita Asante, Julie Fleeting, Lianne Sanderson, Alex Scott, Jayne Ludlow, Katie Chapman, Rachel Yankey, Mary Phillip, Ciara Grant, Kelly Smith, Vic Akers, Karen Carney, Emma Byrne, Faye WhiteA fan base, where some cried about only finishing top 4, was now hosting a newly promoted side, both without a point this season. It was the first time we began a league campaign with three straight defeats since the 50’s. That’s before you factor in that we are without European football for the first time since 1995. Recently we stumbled across an article, whilst looking for something else, which places the origin of the motto much earlier. A clear case of serendipity which frequently happens as we read through old newspapers, programmes, books and other documents.