Pringles Crisps managed to hit an ethiscore of just 0.5, but they are owned by notorious animal tester Proctor and Gamble, with experiments involving transgenic mice and a boycott call by both Uncaged and Peta. McCoy’s has taken another stab at Mexican-inspired flavours, adding the two-strong Epic Eats range of crisps.

Kettle Chips scored 9.5. This may have changed as they were aquired in 2010 by Diamond Foods Inc in the US. Diamond Walnut was the location for the longest union strike in U.S. history as of 2010. The strike began in 1991 and ended in 2005 [ref]. The market segment bulldozed by the advertising and marketing work was men, under the banner,"The Real McCoy's – Accept No Imitations." Advertising after 2010 directed them more bluntly as "Man Crisps."

Seabrook Crisps are an Ethical Consumer best buy, with a score of 14, but sadly not available from Veggies supplier, Lembas. Meanwhile KP and McCoys, being owned by United Biscuits, received an ethiscore rating of just 4.5, with concerns including land rights and fossil fuelled power issues, tar sands involvement, probable use of animal testing and the sale of meat and unsustainable fish. Other brands of crisps, including supermarker own brands, may be found in the Vegan Society’s Animal Free Shopper, available from Veggies Bookstall. Muchos disappeared from supermarkets last month, having been touted as the “biggest-ever” launch from McCoy’s in 2019.

Tesco. It is one of the leading supermarkets in the UK. They store all the ranges from Muchos, Ridged, and Chips category from the brand McCoy's. Whatever the flavor is, one can explore them all under the single roof. Chips. McCoy's also has a tasty range of chips. One can explore here various flavored chips along with a great taste. Some of the flavors are Curry Sauce, Salt & Vinegar, Sea Salted, and more. Ethical Consumer’s Buyer’s Guide to Crisps in 2009 gave Piper Crisps an ethiscore of 14.5, compared to 11.5 for Golden Wonder and Jonathon Crisps. Brand Marketing Boldly Satisfying Why not try another of our bold, distinctive flavours? Flame Grilled Steak Salt & Malt Vinegar Cheddar & Onion

The ridged crisps offered “unique and tempting flavours” and had been designed to “bolster growth of the McCoy’s brand, while strengthening its flavour credentials”, said the brand. They were “perfectly positioned to attract younger shoppers”, who were “influenced by flavours when making purchasing decisions”. Stop press: it turns out that this one lists lactose on the ingredients and ‘contains milk’ on the allergy advise, despite being listed by Lembas as vegan. Investigations continue. The following Piper Crisps are listed as vegan (by Lembas), with a standard 40g bag selling for 65p rrp. The brand said the launch taps into the growing popularity of Mexican food, with Mexican being the fourth largest takeaway cuisine in the UK and a 71% growth in Mexican restaurants in 2017.