Offical Lidl Christmas Jumper 2022 for Men and Women

Product Information

Eagle eyed viewers would have been able to spot the jumper with its new design featuring the brand’s iconic dark blue and bold, yellow stripes made up of small prints of the iconic Lidl logo.

This Christmas, Lidl has rolled out the red carpet to celebrate two returning festive favourites – its iconic Lidl Branded Christmas Jumper and sell-out Deluxe Pigs in Blanket Pizza – by parodying two of the most popular Christmas movie moments. To celebrate the return of these two festive favourites, Lidl has spoofed two stills from classic Christmas movies that you'll probably be tuning into over the next few weeks. Read More Related Articles The Lidl-branded jumper was its fastest-selling middle aisle product of 2021, flying off shelves at a rate of one every two seconds on its first day in stores, according to the discounter. Premiering on 4th November on ITV, the ad charts Lidl Bear through the highs and lows of celebrity after it becomes an unlikely icon The 16-second teaser clip, which can be seen across all of Lidl’s social channels, features a family shopping in the seasonal Christmas aisle, with a little girl’s bear getting a lot of attention.Claire Farrant, Marketing Director at Lidl GB, said:“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.”

The three jumpers, created using upcycled textiles, are inspired by pop culture Christmas icons and are available exclusively under the Lidl x By Rotation collection. Lidl said lamb proved a popular alternative to the traditional turkey for Christmas lunch, with sales up 21 per cent year-on-year, while sales of its classic Christmas puddings jumped up 23 per cent. Instead of selling the character in Lidl stores, Lidl Bear has instead been the inspiration for Lidl's Christmas charitable drive; Lidl Bear's Toy Bank

From this Thursday (3 November), shoppers at over 940 of Lidl’s UK stores can drop off new and unopened toy donations such as games, books, puzzles, as well as arts and crafts which will be gifted to children from their local area via local charities and community groups.

Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country as the advert has been teased ahead of its 'paw-fficial' premiere

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The rental collection contains all of the German discounter’s jumpers sold between 2020 to 2023, as well as three limited edition sweaters designed in collaboration with slow-fashion specialist Lydia Bolton. Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign:“Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.” Lidl has launched a Christmas jumper rental service for shoppers, with profits being donated to the NSPCC.