It tastes okay, for me the flavours are a bit too powerful and a bit too sweet but then I'm not a teenager anymore. I'm sure young impressionable Greg might have liked it. KSI and Logan Paul’s beverage brand Prime, now offering two drinks in the original Prime Hydration and the tasty Prime Energy, has been a hot topic since the start of the year. The hugely successful company managed to bring in 250 million in its first year of business, and it is looking to go well beyond that this year, and Prime Hydration Drink recently became the official sports drink of the UFC. a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023. Tesco, Iceland, Sainsbury's and Waitrose safety warnings as items including cheese and Quorn pulled from shelves

Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023.With all that’s going on, it was no surprise that the announcement of another limited flavor of Prime Hydration Drink made a lot of noise. For those that missed it, Prime has crafted a temporary taste named after one of its founders in KSI, which has been confirmed as an Orange Mango experience. Not only is it limited, but it’s also launching exclusively in the UK through the dedicated online store at drinkprime.uk. Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023.

Now if you've not come across Powerade before, it is a luminous drink made by the Coca-Cola company that comes in a variety of sweet flavours labelled as an isotonic sports drink. Young Greg fell for the marketing and we all decided it would be a great idea to get a bottle to power us on our way. In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [36] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [37]Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco. The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today. Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023. Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [29] In March 2023, several schools in Queensland, Victoria [30] and Western Australia banned the drink. [31] In April, several New South Wales schools followed. [32]

In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [42]Nygaard, Laura Rode (April 25, 2023). "Børn gik amok, og politiet måtte tilkaldes: Derfor er Prime-energidrikke så rasende populære". www.bt.dk (in Danish) . Retrieved June 17, 2023. Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023. Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023. Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [46] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15]

In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [47] [48] [49] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [50] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [51] Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023. Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023.

Orange

a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023. Of course this craze is about much more than just the taste of a drink. In many cases, the kids aren't even that bothered about the drink itself. They just want to be part of the trend and have even been collecting the empty bottles.