The frozen category – which, according to figures from market analyst Kantar, has outperformed the total grocery sector by 8% over the past year – can help consumers make mealtimes at home more special and allow shoppers to “recreate missed casual get-togethers with minimal effort”. Mr Porky, the No1 brand with over 40% share, is being supported this year with the biggest ever advertising campaign for pork scratchings with the strapline “There’s no matching a scratching”.

Golden Wonder are a crisp production company which originated in Edinburgh in 1947. Since then they have been manufacturing lots of delicious crisps, including the very first ready salted crisp. Luxury pint tubs have been the biggest contributor to ice-cream growth, says Kat Jones, marketing manager for ice-cream at General Mills, accounting for 35% of take-home growth, with indulgent flavours such as salted caramel, cookie, chocolate and dessert flavours performing exceptionally well. Last, but certainly not least, is the humble pasty. You’re a fan of the regularities in life, and like to keep things simple. You’re a refreshing warm bite on a brisk Tuesday afternoon and that’s all there is to it. Our trust for you is as steadfast as the unwavering queue of hungry faces in the pasty section every lunchtime – unless you get the veggie version. Related articles recommended by this writer: But retailers will need to balance out new and exciting flavours with value options, as Smith says consumers are increasingly concerned about the longer-term financial impact of the pandemic.

The alcohol category has probably benefited the most from the pandemic, with Clark McIlroy, managing director at Red Star Brands, calling it the “winner when it came to big nights in” in 2020. She advises retailers to pair ice-cream with other big night in categories and to make their ice-cream fixture more prominent. “Visibility is key for ice-cream, so make sure shoppers know where your freezer is and display branded POS.”

The trend for larger formats was also visible in the soft drinks category. The big night in opportunity helped grow soft drink occasions by 15%, says Phil Sanders, out-of-home commercial director at Britvic, leading to a shift away from impulse formats to larger bottles. Marketplace card section is also renowned for its graphic card images, so we’re sure you get lively on the Fever dance floor (even if it means you end up with a nip-slip or two). Pasty During the summer months, there will be a rise in consumers seeking ways to recreate large family occasions at home that they have had to forego over the past year. Golden Wonder Ringos sour cream and onion, salt and vinegar and cheese and onion ARE all vegetarian. However, they all contain wheat and milk so NON are gluten free, dairy free or vegan.Now this is one to be proud of. There’s only so many Pret coffees one’s student finance can sustain before you have to look for alternatives. Plus, as far as extortionate drinks go, wouldn’t you rather splurge on a venom (or five)? You’re cool, calm and collected – on campus by day and TP by night with a smooth elegance. But this has now increased to 72% and it is estimated that more than 500 million meals will be consumed indoors every week this year, with evening meals up by 32%. As a result, while overall the soft drinks category experienced value and volume declines in total convenience last year, take-home soft drinks were one of the channel’s outstanding performers, reaching a third of soft drinks sales, growing by 19%.” During the summer months, we expect these moments to include spontaneous garden gatherings and small-scale, socially distanced nights in with friends.” We see increasing demand for Chicago Town’s sub-brand, Takeaway, which is loaded with toppings and features an iconic stuffed crust of fresh dough similar to high-street take-away.