1973 - 2000 The Story of Matchbox Kits

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1973 - 2000 The Story of Matchbox Kits

1973 - 2000 The Story of Matchbox Kits

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The buyout by Mattel was greeted with considerable trepidation by the Matchbox collectors' community. The rivalry between the Hot Wheels and Matchbox brands was not only a battle fought by the companies; collectors of each of the brands felt strongly about the qualities of their brand of choice. For the typical Matchbox collector, Hot Wheels were inferior in scaling and model choice, making them less desirable. There were fears that Mattel would either impose a Hot Wheels-style philosophy on the Matchbox line, or actually fold the Matchbox line into the Hot Wheels series. Early concerns of this nature by collectors were countered by assurances from Mattel that Matchbox would continue to develop its own product line independently from Hot Wheels, and that it was intended that Matchbox represent more realistic and traditional vehicles, while fantasy ones would be placed firmly in Hot Wheels territory. To demonstrate the latter commitment, some very realistic Hot Wheels Caterpillar models were actually re-branded to Matchbox, although that did not assuage concerns about the strength of the former assurance. Also interesting is what happened to the PK-117 Hawker Hunter when the colour scheme was changed to include a "Blue Diamonds" display team version. An intermediate version of the boxart shows the "Aerobatic Teams" emblem but still with the camouflaged aircraft on the box. Although the company was no longer British-owned, limited production continued in England until the mid-1980s, re-using many of the old Lesney castings, but most production and tooling was moved to Macau. It was during this period that Matchbox acquired the rights to the venerated Dinky brand, perhaps the "mother of all toy car collectibles", and united two of the most important names in die-cast under one roof. New models were created (sometimes dies were also bought from competing companies), and the Dinky Collection was born. Dinky models tended to be of more recent classics (particularly the 1950s), while Yesteryears tended to concentrate on older vintages. It was also during the Universal era that the "Matchbox Collectibles" concept was developed (see below, "Matchbox Collectibles").

This neatly sets our ultimate boundary as this is the event horizon for plastic modeling kits issues under the Matchbox brand. These days I snap up Matchbox kits as and when I can. I always try to go for the originals if possible, trying to steer clear of the "Revbox" of the 1990s. I'm trying to get two of each at the moment, one to build for the sheer fun of modelling (something which tends to get forgotten these days) and the other to preserve for posterity.Numerous additional product lines have been produced and/or sold by Matchbox over the years, particularly in the Lesney era. Collectors catalogues were published in various languages by the company each year starting in 1957, continuing well into the 1980s. Collectors cases were designed for children to carry/store their 1-75 vehicles. From 1957 until the 1970s, a range of garages/service stations was offered in either Esso or BP logos (under the series no. MG-1).

The vast majority of kits from the Lesney and Matchbox International era now contain unambiguous references. As mentioned above (cf. "History", expansion in the Superfast era), the popularity of both regional issues and promotionals were recognized by the company and played a role in the development of models designed not specifically as toys, but with the collector in mind. The realisation of the market potential of catering to collectors led to a major shift in the entire die-cast industry, as other brands followed while Matchbox continued to refine the idea into what later became Matchbox Collectables (q.v.).Puddicombe, Daniel (15 April 2021). "Matchbox cars to be 100% recycled – starting with new Tesla Roadster". Motoring Research . Retrieved 15 July 2021. look no further but use the search with a particular PK-number to list all variations for that kit. In 1976, the Skybusters line returned, at a time when the die cast airplanes market was largely dominated by Dyna-Flytes. The brand kept coming on and off the market until the 2000s, when Mattel decided to release the models each year. Currently no airlines are under contract with Matchbox to produce Skybusters models. The most recent ones are American Airlines, UPS, British Airways, Alaska Airlines, Lufthansa and DHL. ( Delta Air Lines and United Airlines did not have a contract with Matchbox since the takeover of Northwest Airlines and Continental Airlines, respectively), but jetliners are released under fictional airline names, such as Matchbox Airlines (also called MBX Airways).



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