Charlie Leaver, Head of Brand at Global Brands: “We are thrilled to reveal our VK Ices Van, along with the first ever chance to try our limited-edition VK Ices. These available – VK & SODA Berries, a lower calorie version of ‘Blue’, the UK’s best-selling pre-mixed drink flavour, and VK & SODA Lime, a glow up of the iconic vodka, lime, and soda. June, popular ready-to-drink brand VK is sweetening up summer with a VK Ices Van tour across the UK. Founded in 1997, having spotted an opportunity in the booming RTD category, Global Brands shot to success with RTD brand VK. This entrepreneurial vision has subsequently generated a portfolio of marketing leading products, which has put Global Brands on the path to be the UK’s number 1 drinks company.

On trade venues will receive brand new POS, including awareness posters, bar runners, bottle towers and tent cards to support the VK rebrand.Jen Draper, head of marketing at Global Brands, said, “Fans of VK have spoken in their thousands and they want Watermelon. Pink drinks are hot right now and our consumers seem to think so too, plus Watermelon is set to be a key flavour trend in 2019 [2]. However, it’s not just about the on-trend colour – the taste is so important for VK, and our in-house flavour development team has been working tirelessly to ensure the Watermelon flavour tastes as good as it looks! We can’t wait for consumers to get their hands on the new flavour once it is officially available.” Fans can get their hands on VK Blue and VK Orange & Passionfruit alcoholic ice lollies, which bring the party vibe of VK to summer– the perfect treat on a hot summer’s In entering the competition, you are confirming that you are eligible to do so and eligible to claim any prize you may win.

VK contains 4% alcohol by volume (ABV). The drink was launched in 1997 in Chesterfield, England. [4] Varieties [ edit ] The competition will run from 00.00Hrs on 1st April 2020[19] (the “Opening Date”) to 00.00 on the 8th May 2020[19] (the “Closing Date”) The rebrand is part of VK’s evolution and the starting point for a very exciting year. Although it’s still a tough market, VK has a stronger rate of sale than most of the RTD brands in the off trade* and our increased investment shows our commitment to supporting the brand as well as the category.”We are putting an emphasis on social media in 2011 because it is a massive part of our target market’s lives, and an effective way to engage with them. Global Brands is the UK’s leading independent drinks brand development business. It owns, markets and distributes a collection of products across the RTD, premium soft drinks, spirits and beer categories internationally. If you are a winner, you have 14 days from the date on which the promoter notifies you of your win to claim the prize. If you do not claim your prize in this time your claim will become invalid.

The brands that are winning have evolved, adapted and innovated to find new ways of fulfilling today’s consumer’s needs," Green added. All marketing activity, including official sponsorship of this summer’s most popular music festivals, will be based around the new slogan Make a VKend of It, which was developed with renowned agency, Team Saatchi. The competition is not open to any employees of Global Brands Ltd (or any subsidiary or holding company) or their family members or anyone else connected in any way with the competition, including any agents or suppliers of the promoter or anyone helping or connected to the setting up of the competition and any such persons shall not be permitted to enter the competition. With more than 33,000 flavour suggestions once the competition opened in June, the four most popular flavours then went out to public vote in July. Relevant influencers then each championed one of the final four flavours, Watermelon, (Sam Gowland), Raspberry and pineapple, (Chloe Ferry), Violet, (Lateysha Grace) and Wild Fruits, (Josh Ritchie).

To get your free VK alcoholic ice lolly, you must be 18 or over. Customers will be able to get one free VK Ice lolly each. a. inaccurate prize details supplied to any entrant by any third party connected with this competition; If the winner does not claim their prize within 14 days from the date on which the promoter notifies you of your win, the promoter reserves the right to not offer the prize to anyone else. VK is now the number one student and number one RTD*, and the ultimate #DOUVK campaign is putting VK on the lips of all 18-24 year olds. VK tastes great on its own or mixed up into shared serves such as VK fishbowls. Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range