The Sales Bible: The Ultimate Sales Resource

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It’s clear that hearts are being softened to the Bible. But will this willingness to open scripture—even if infrequently—evolve into a deeper engagement with the message? Or will middling Bible usage satisfy a need for “just enough?” The praise is well-deserved. This book is filled with insights you can immediately put into action. Now that I have grabbed your attention as to the controversial side of Mr. Gitomer, let me share with you few more tit-bits about him. Reviewers have noted that the book can be repetitive, with many tips reiterated across different chapters. We’ve distilled Gitomer’s strategies and divided them into six main principles. Principle #1: Have a Positive Attitude

After clarifying your goals, the next step Gitomer recommends is to polish your selling skills. By putting plenty of effort into preparation, you can make the best impression on your prospects, which then increases your chances of making a sale and achieving your goals. (Shortform note: While Gitomer details several strategies for making the best impression, he doesn’t mention how much time you have to win people over. Entrepreneur Jordan Belfort says that you should make a good impression within the first four seconds of a conversation, or you’ll fail to close the sale.) Principle #4: Build and Maintain Relationships In general, a Bible published from around 1820 – 2000 almost certainly has little or no value. Because Bibles published in that time period are so common today, they are easy to obtain. When a book is easy to obtain and plentiful, it’s not rare, and most times, not very valuable.This article is an excerpt from the Shortform book guide to "The Sales Bible" by Jeffrey Gitomer. Shortform has the world's best summaries and analyses of books you should be reading. Gitomer, Jeffrey. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Unabridged. (September 9, 2008) New York: Simon & Schuster For example, Michelle Kanan’s chapter on building a Sales Enablement team covers absolutely everything you need to know to get started, from the best definition I’ve read yet (“It’s the work sales managers do when they’re really good at their jobs and they really care”) to making those all-important hiring decisions.

To build a strong network, you need to make a networking plan. Similar to making a life plan, we should have a networking plan for the next five years. It should include how you plan to develop your networking skills, and your short-term and 5-year networking goals. It should also plan out your future participation in community events and organizations.Next, you’ll need to know the fundamental rules of networking and learn how to work and milk a room.