Bloo, one of the UK’s leading Bathroom Care brands, has launched a unique range of cleaning powders that foam and fragrance when dispensed into the loo bowl. Household cleaning supplier Jeyes is launching Bloo Foam Aroma, a range of cleaning powders that foam and release fragrance when dispensed into the toilet bowl.

Our research tells us that many people see the bathroom as one of the most important rooms in their homes, and believe the way the bathroom is cleaned and accessorised says a lot about their personalities. With 27 per cent of consumers identified as ‘exhibitors’, there is a clear need for bathroom care products that deliver on fragrance and aesthetics.FoamAroma delivers state-of-the-art takeaway coffee cup lids that change how your customers sip their coffee on the go. As a premium coffee cup lid maker, we want your customers to drink your to-go coffee like drinking from a porcelain cup. How then can we as stores, retailers and manufacturers add value at a practical and operational level? Why take away that great customer experience when you can choose a revolutionary coffee cup lid manufacturer — FoamAroma! Choose FoamAroma Coffee Cup Lid Maker Bloo FoamAroma is available in two variants, Rose and Apple Blossom and Ocean Mist, and foams and fragrances when dispensed into the loo bowl, giving consumers a new and easy way to freshen up their loos. With latest estimates showing that upwards of 80% of detergent is now sold on deal, Unilever examines how stores, retailers and manufacturers can drive value sales within the laundry category

We invest heavily in research and development to ensure we are at the forefront of bathroom care innovation, said Melanie Billows, marketing controller for Bloo. In the words of some guy called Einstein, “the definition of insanity is doing the same thing and expecting different results”. Break the cycle and concentrate on how to increase cost per wash instead. How? Answer: Reduce volume on deal and increase base sales through innovation, education and not putting everything on sale, all of the time. Designed to be used after flushing, the new product cleans and prevents limescale, and is available in two variants: Rose & Apple Blossom, and Ocean Mist.

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The launch will be supported by a substantial through-the-line campaign, including TV, throughout 2016.

The new Bloo FoamAroma range is being supported by a substantial through the line campaign in 2016 including TV, PR and a #BlooMonday social media promotion.

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Based on the current market growth trajectory the detergent category will have haemorrhaged -€11.7 million in sales value by 2020**. That’s assuming we can maintain our current levels of decline. Is the future for laundry bright… or dark? Or is it a colour load?

The FoamAroma range is sure to be a hit with consumers who are looking for an easy, effective and fun way to freshen up their loos for themselves and their guests.” In addition to the excellent foaming and cleaning power, fragrance is a key driver for this product, and in fact the entire Bloo range. For the consumer, the fragrance delivers immediate satisfaction and we are currently trialling scented barkers in store to push the fine fragrance offered by FoamAroma.” Particularly useful in the kitchen and bathroom, the new Jeyes Smart Brush range delivers superior removal of invasive mould, mildew and limescale due to the combined actions of the powerful, specialist gel formulas and a unique rigid angled brush. The Smart Brush range is designed to give a fast and effective finish, helping users get to hard-to-reach places such as around taps and inside your shower cubicles and make light work of tough, specialist cleaning jobs.All coffee lovers know this. Smelling the aroma isn’t possible when you have coffee on the go. And for the most part, your customers have embraced that reality so that they would not miss their morning coffee as they go about their day. But, should you continue to use lids designed by disposable coffee cup lid manufacturers 30 years ago? Melanie Billows, marketing controller for Bloo, said: “We’re incredibly excited about our new TV advertising campaign to promote the new FoamAroma range, which has proven to be a real hit with consumers. We are delighted that our investment in developing this product has been welcomed by households and we are now working on extending the range further.” Most coffee cup lid manufacturers focus on preventing spills for to-go coffee. As a result, FoamAroma coffee lid manufacturer focuses on enhancing your customer experience. First savor the foam. Then inhale the aroma. And, no geyser spill. Why? With an excellent customer experience, your brand will stand out. Especially after getting thousands of positive testimonials from your customer base.