ORGANIC & VEGAN FRIENDLY: Certified Organic by the Organic Farmers and Growers (OF&G), OMGTea matcha is grown in Kagoshima, a province well known as a leader in organic farming methods. It is also suitable for vegan and vegetarian consumers and those intolerant to gluten. L-theanine (chemical name g-ethylamino-L-glutamic acid) is a rare, water-soluble amino acid and has been shown in scientific and clinical studies to have a direct influence on brain activity, particularly reducing stress. It is found only in certain species of tea plants and most abundantly in Japanese Matcha. It was first discovered in 1949 and not only does it provide one of the important health benefits of tea, it is also the major flavour of green tea. Among the largest categories, Naturally Healthy Tea will record the highest growth rate of 10% in value sales. Within Naturally Healthy Tea, Naturally Healthy green tea will be the main growth driver, with sales stimulated by the increasing popularity of RTD green tea in helping to control weight. It was wonderful to learn that 86% of our Matcha Challenge participants benefited from better mood, particularly in January and February, two of the typically more challenging months of the year. My family & friends have noticed dramatic changes in my appearance in-terms of glowing skin and weight loss saying I look 10 years younger.

Indeed, the research carried out at the University of Salford shows that Matcha green tea may have significant therapeutic potential, by mediating the metabolic reprogramming of cancer cells. Studies are ongoing and OMGTea will continue to work closely with one of the world’s leading micro cell biologists, Professor Michael Lisanti. Participants enjoyed their matcha in a few different ways during the Challenge period with 65% of taking it as a latte, 53% straight as tea and 6% putting it into a smoothie. Other ways included mixing it into Greek yoghurt, Chia pudding, etc. The entrepreneur fought her way through over an hour of challenges and thorny questions, having been invited to apply for the hit TV show. The 'type' of caffeine in Matcha is different to that of caffeine in coffee, called Theophylline, which gives you a much more sustainable release of energy throughout the day. I definitely noticed an increase in mental as well as physical energy, and it also felt like it was sustained from the early morning until late in the day. This has really positively affected my workflow! I suffer from chronic illness and pain. There’s a large fatigue component and the matcha helped me have more energy. OMG matcha is a little cup of energy, after consuming I felt more energised and had no energy crash. I have been consuming matcha for about a month now, and I have found that the longer I consume it, the more energy I have throughout the day. I highly recommend giving it a try for anyone looking for a natural boost of energy. Making sure I had matcha EVERY day rather than missing out a day here and there really showed a difference in my energy. No afternoon naps needed! 79% experienced improved focus and concentrationReal matcha comes from Japan and is made from the finest shade-grown leaves stone-ground to a fine powder. OMGTea AAA+ is made exclusively with the finest leaves from the top of the plant and first harvest ground using a traditional granite stone mill, a process that takes more than an hour to grind 30 grams.

Katherine Swift started OMGTea in 2014, four years after her mother was diagnosed with a serious illness. Following extensive research into green tea and its myriad antioxidant benefits and energising effects, she sourced top quality organic Matcha from Japan and launched a range of finest Japanese organic matcha products. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of OMGTea Ltd as final and binding as it relates to the content of this Campaign. Rights Granted by You: By entering this content (e.g., photo, video, text, etc.), You understand and agree that OMGTea Ltd, anyone acting on behalf of OMGTea Ltd, and OMGTea Ltd’s licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Campaign, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes without any further compensation, notice, review, or consent.This is no surprise to Katherine, as naturally healthy drinks have been sharply rising in popularity since she founded the business in 2014. Euromonitor research (Naturally Healthy Beverages in the United Kingdom, May 2017) from last year shows that there is an ongoing health and wellbeing trend in the UK, with consumers focused on products that are free from sugar and artificial ingredients. Since my diagnosis, I am acutely aware of the second chance I have been given and try and regularly push myself outside of my comfort zone to experience as many different experiences as possible. Examples range from going to the Opera, learning to play the drums and my most recent challenge, swimming with Basking sharks off the west coast of Scotland. My mantra is to try not to sweat the small stuff and live life to the max. 😊 The OMGTea 60 Second Interview After being steamed and then freeze-dried, the highest quality leaves are selected and the stems gently removed. The last step in producing our Matcha takes place in the factory where special granite stone mills grind the Tencha tea into superfine Matcha powder. The grinding itself is done in a cleanroom in which temperature and humidity are kept constant. Industrial quality air filters keep the air clean and eliminate bacteria and germs. One single stone mill grinds only up to 30-40g of tea per hour, which is the amount of one of our OMGTea Matcha tins. More rapid grinding would burn the leaves. The prize is as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability ,and we reserve the right to substitute any prize with another of equivalent value without giving notice. Matcha is rich in polyphenols. Polyphenols are powerful antioxidants that help your body combat cell damage.

A key benefit of quality matcha can be sustained energy. Matcha contains approximately 34mg of caffeine compared to 90-180g for a cup of coffee. It is the combination of the amino acid L-Theanine, found in matcha, and caffeine that makes it a slow release said to give matcha drinkers an energy boost between 3 and 6 hours. A whopping 90% of participants experienced increased energy and here is what they had to say about it: GREAT TASTE: With a 2 Star Great Taste Award 2017, this matcha is top of the range and what tea ceremonies were created for.A ritual when I have my tea is to take a moment to look at nature and be thankful. When I don’t have my morning matcha, I don't do that! Preparing my matcha in the morning is a ritual I look forward to - my form of meditation and allowing myself to be more mindful and present. I find it a positive way to start my morning and sets me up for the rest of the day! I have noticed improved mental clarity and a focused yet calming energy. I found myself to be in the present moment. I noticed things in my surroundings and could take in so much information, which I have never experienced before. I do feel more mindful and less distracted. My periods of deep work have lengthened because of this, and I feel more peaceful and capable of completing one task after another quite simply and mindfully. 67% of participants noticed improvements to their skin. Matcha is rich in antioxidants, vitamins and minerals, especially the amount of antioxidants as measured with the ORAC value. ORAC, short for Oxygen Radical Absorbance Capacity, is a test tube analysis that measures the total antioxidant power of foods. ⁠ Don’t miss out on the Matcha Challenge 2024, which will be our 5th year running it. Plans are already under way to make it our most special Challenge yet so watch this space for more details.