About this deal
To keep health risks from alcohol low, if you choose to drink, it’s important to stick to the UK Chief Medical Officers' low risk drinking guidelines. If you drink whisky as part of a mixed drink or a cocktail, it’s worth remembering there can be several measures – even if the drink doesn’t taste particularly strong. But these days many pubs and bars have switched to 35ml or 50ml measures – meaning you might be having a lot more alcohol without realising.
That means no more than 14 units a week, spread over three or more days, with several drink-free days - and no bingeing.The higher the percentage, the more alcohol there is - for example, half of a 50% ABV whisky is pure alcohol. And if you drink at home, a good way to avoid accidentally pouring too much and limit how many units of alcohol you have is by using a measuring cup.
The malt at the heart of the Bell's blend is rich, spiced and nutty, and comes from our home, the Blair Athol distillery. The risk of developing these types of cancer starts to increase even at low levels of drinking - so the less you drink, the more you reduce your risk. Checking a whisky’s ABV (alcohol by volume) tells you what percentage of the drink is made up of alcohol. Pubs and bars used to commonly serve spirits like whisky in 25ml measures - that’s about one unit of alcohol per measure of whisky. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use.
Despite blending some of Scotland's finest whiskies for over 50 years, Arthur never put his name on the bottle because he believed a great whisky should speak for itself. Drinking more than 14 single measures of whisky in a week would mean you are drinking more than the UK low risk drinking guidelines. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.