This spin on the 247 distills the shoe to its most defining elements for a totally minimalist look and feel. Every New Balance trainer and item of New Balance clothing is the product of time-honoured principles that will never fail to stand the test of time. It will come as no surprise that the New Balance kids’ collection mirrors all the qualities you’ve come to expect from our adult range. A knit one-piece upper uses a new N-lock forefoot saddle for stability, while a stripped-down collar and barely there lacing shed even more weight.

New Balance kids shoes are manufactured to stand up to the rough and tumble of the playground and keep you kid’s growing feet comfortable and supported. Whether you’re looking for serious sporting gear for pro athletes or fashion forward leisurewear to complete your latest look, there’s plenty to explore in the New Balance men’s and the New Balance women’scollections. New Balance heritage isn’t just about decades-old craftsmanship, it’s also a celebration of timeless style.

New Balance may be committed to heritage principles but that doesn’t mean we’re not firmly focused on the next generation. This kiddie classic has a comfy bootie construction and a breathable mesh upper atop a well-cushioned EVA foam midsole. The 247 has seen countless collabs over the years, but this one gets some serious love—or should we say, “amour. Classic New Balance designs have proved to be ageless, but we never stop trying to innovate and take the New Balance aesthetic forward with daring new styles and exciting collaborations. Many of our most enduring styles prove that performance-focused design and stylish aesthetics don’t have to be mutually exclusive.

The REVlite midsole is one of the most important things that makes the 247 comfortable for wearing—you guessed it—24/7. Despite its lightness, the material still retains its cushioning and stability impressively well—well enough that you’ll also find it on some of the brand’s running-specific shoes.The 247 is easily one New Balance’s most versatile and wearable shoes for every day, and the model has already cemented itself as a classic silhouette in NB’s lineup. One of the most iconic New Balance running shoes, the famous 990, was designed in the early 80s to a brief that demanded the best running shoe on the market. If you’re a fan of the 247’s midsole and want to get it on your running kicks too, check out the 890v6, FuelCell Impulse, or Summit KOM and QOM. The original shoe set the standard for the “classic meets modern” look with its bold logo and clean silhouette that converge on a high-tech midsole with a sock-like upper. While it is no longer available on the brand’s site, you can still add the v1 to your collection of classics as a reminder of the shoe that started it all.

Chaussure Palais (French for “Shoe Palace”) appears in gold lettering on a flowery footbed in both the men’s “Red Rose” and women’s “Dusty Pink” color schemes, while a delicate rose charm dangles from the laces. When this radioactive hydrogen isotope decays, it glows a stunning neon—which is exactly what inspired this colorway.Independent since 1906, we empower people through sport and craftmanship to create positive change in communities around the world.

While one of the original 247 pairs is an incredibly rare find, a similar everyday shoe silhouette is now available to everyone. Four decades later the 990 is more popular than ever and widely regarded as both a first-class running shoe and a modern design classic.Unfortunately, while the 247 is supremely versatile for wearing all day, everyday, you probably don’t want to do your workouts in it. Even if they’re just learning the alphabet basics, kids see the iconic midfoot logo and know that “N” is for “New Balance. Our expansive collection of New Balance clothing, footwear and accessories is designed to cater to absolutely everyone.