Uniquely, the authors provide a patterns framework to qualitative data analysis in this book, also known as thematic analysis. The authors walk students through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide students with complete confidence for their qualitative research journey. Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

I also occasionally found some typos while reading but rarely enough to slow me down. I think one of them was ironically in a section that talked about the importance of clear wording in interview questions. A comprehensive suite of student support materials, including practice exam questions, can be found online at www.sagepub.com/braunandclarke. This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project. Qualitative methods can be used as a precursor for quantitative research. For example, in a study of the effects of the experiences of depression, US professors of psychiatry and nursing James Coyne and Margaret Calarco (1995) conducted two focus groups and thematically organised participants’ statements into eight categories, drawing on these to develop a survey, which they used to generate the data they analysed.In the end, I think this book is essential to any budding psychologist interested in quantitative or qualitative research. As a discipline we should be able to utilize and see value in any tool in the shed - and qualitative research can clearly do some amazing things! In case it already isn't, I hope this book becomes a core part of any Intro to Psychology course. It can be used alongside quantitative methods as part of a mixed methods design (see Mertens, 2005). In many mixed method designs, the qualitative component may be subsumed within a primarily quantitative, realist project, and it is rarely Big Q qualitative research. For instance, in food and farming researcher Charlotte Weatherall and colleagues’ (2003) study of UK consumer’s perceptions of food, farming and buying locally produced goods, the qualitative data from six focus groups were used to identify consumers priorities when buying food, perceptions of farming/food provision, and interest in local food production, and informed the development of a quantitative survey. The qualitative analysis was presented and interpreted alongside the quantitative results. The analysis described the content of what was said, assuming a direct relationship between what people say and what they believe (and do). This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners' Full of useful tips and strategies for successful qualitative work, for example considering the nervous student not just the beginner student. Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk students through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide students with complete confidence for their qualitative research journey.

PLEASE NOTE: THIS IS NOT THE FULL BOOK TEXT - PUBLISHER POLICY ONLY ALLOWS ACCESS TO AN EXTRACT OF THIS BOOK IN THE UWE BRISTOL RESEARCH REPOSITORY The best part about all of this is that Dr. Braun and Clarke made me not hate quantitative research! They highlighted its uses and its pitfalls honestly and intelligently which made it much easier to return to my home university and struggle through (yet another) stats course!Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research. Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk students through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide students with complete confidence for their qualitative research journey. Shortlisted for the BPS Book Award 2014 in the Textbook Category* *Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in Psychology (AWP)*