The Enhancing Foundation combines makeup and skincare to provide essential protection against the effects of city life. I do think it’s important, so as to prevent sunburn/skin cancer or what most people seem to be more concerned with: signs of ageing. It has the opaqueness you’d perhaps expect from a product with SPF 50, yet it feels very fresh and light to apply and never looks claggy. The finish also has a definite sheen, which was a pleasant surprise – for some reason I thought that it would be a flat, matte sort of affair. Now you could say these things about quite a few foundations – Lancome’s Teint Idole comes to immediate mind – so what’s different about Maybelline Dream Urban Cover?

Introducing Maybelline Dream Urban Cover Foundation 111 Cool Ivory – a lightweight coverage foundation that hydrates and illuminates the skin for a healthy, radiant glow.Dream Urban Cover All-in-One Protective Makeup Makeup meets skincare with the New all-in-one protective makeup: Maybelline’s first full coverage foundation with a lightweight, barely there feel combined with SPF 50 broad spectrum physical sunscreen.

I mix it with straight SPF to create a tinted sunscreen as I don’t like wearing full coverage foundation, which seems to be working well!I apply SPF separately and only when I’m at the beach or outside for longer (more than 15-30 minutes) periods of time. I absolutely don’t care about the amount of sun protection my foundation offers, I don’t even bother looking. Amazingly, I can just about do it with the Maybelline Dream Urban Cover* and it doesn’t look ridiculous, but still; I think that the general sensible rule with makeup SPF is that you’re never quite getting what’s on the bottle or tube, especially with UVA protection.

Anyway, it’s a bloody great whack of sunscreen in both the Maybelline and the IT Cosmetics CC, if you apply enough of it. The kind of base that doesn’t sweat off, stops shine in its tracks and requires a brillo pad and Windolene to remove at the end of the day. It is fantastic on it’s own– doesn’t add colour to your face but is blurring and perfecting, skin looks perfect. It’s a beautiful base, but you’d be hard pressed (excuse the pun) to put enough on to get to half a teaspoon – you’d get repetitive strain injury! Seller has stated it will dispatch the item within 1 working day upon receipt of cleared payment - opens in a new window or tab .Designed to lock in moisture and protect against pollution, this multi-benefit foundation corrects the visible toll of busy city life while protecting your skin. Consumer Study Results (Self-assessment, 142 women, 2018): 94% agree that the product blends seamlessly 92% agree that the product feels lightweight on skin 91% agree that skin looks healthy 91% agree that the product minimizes the appearance of uneven skin tone 89% agree that skin looks smooth 86% agree that the product wears all day 85% agree that the product provides full coverage Brand Marketing Goes well with Maybelline Instant Anti Age Eraser Eye Concealer 01 Light Maybelline Superstay 24 Matte Ink Lipstick 15 Lover 5ml Maybelline Mascara Lash Sensational 01 Very Black How to use: Apply smoothly and evenly to your face and blend with your fingertips for a flawless, natural looking finish. It fills me with absolute beauty joy when I find an affordable face base that behaves like a much pricier one, so I’m going to plough straight on in with my review of the Maybelline Dream Urban Cover foundation. I was going to do a comparison post and review it alongside the CC Cream from IT Cosmetics, but I’m afraid that could take some time (I like to walk about for a few weeks with half of my face covered in one product, and the other half covered in the other) and we don’t want summer suddenly slipping away from us before we’ve properly discussed the seasonal makeup gems!