Takeaway the Meat' TV ad launches, with 230 ad spots, reaching 16 million people, and appearing during prime time shows, including The Great Cookbook Challenge with Jamie Oliver, Come Dine with Me, First Dates, Sunday Brunch and many, many more. Skylark Media and Viva! win a Silver Drum award for the ad. Boyle LA and Mee JF. 2021. Factors affecting the welfare of unweaned dairy calves destined for early slaughter and abattoir animal-based indicators reflecting their welfare on-farm. Frontiers in Veterinary Science. 8, 645537.Red Tractor. 2021. Dairy standards. Available at https://redtractorassurance.org.uk/wp-content/uploads/2021/08/RTStandardsV5_Dairy_SINGLES.pdf [Accessed 10 October 2023]. Cows have been known to play hide-and-seek, although they’re rather too big to be very good at the game 1 Barkham P. 2017. Cows are loving, intelligent and kind – so should we still eat them? The Guardian, 30 October. Available at https://www.theguardian.com/environment/2017/oct/30/secret-life-of-cows-loving-intelligent-kind-eat-them [Accessed 25 March 2020]. A pig breeding facility was forced to close following a Viva! investigation where farm workers were recorded ‘thumping’ young piglets. Newkey-Burden C. 2018. Supporting the dairy industry inflicts more pain on cows than you know. And yes, that includes drinking their milk. The Independent, 25 September. Available at https://www.independent.co.uk/voices/dairy-industry-animal-rights-cow-treatment-milk-production-a8554196.html [Accessed 26 March 2020].

There’s no doubt that breast is best for babies and all mothers should be encouraged to breastfeed. Breastmilk is the most perfect food for a baby and gives them the very best start in life. Not only does it provide all the nutritional needs for very young infants, it also helps to support the immune system and establish emotional bonds. The World Health Organisation recommends that most women should exclusively breastfeed their babies for the first six months of life. However, for various reasons beyond our control, bottle-feeding may be necessary to ensure your baby is well-fed. Press Association. 2014. Cows communicate using individual sounds like human names. The Telegraph, 16 December. Available at https://www.telegraph.co.uk/news/newstopics/howaboutthat/11297269/Cows-communicate-using-individual-sounds-like-human-names.html [Accessed 25 March 2020]. AHDB. 2023. Lameness in dairy cattle. Available at https://ahdb.org.uk/knowledge-library/lameness-in-dairy-cows[Accessed 23 October 2023]. Koo WW and Lasekan JB. 2007. Rice protein-based infant formula: current status and future development. Minerva Pediatrica. 59 (1): 35-41.According to the limited research currently available, hydrolysed rice formulas are a safe and suitable alternative to breastmilk or formula milk (Koo and Lasekan, 2007; Vandenplas, 2017; Dupont et al., 2020). As long as your baby drinks enough of the formula every day, their nutritional needs will be met and they will thrive. Arnott G, Ferris CP and O’Connell NE. 2017. Review: welfare of dairy cows in continuously housed and pasture-based production systems. Animal. 11 (2) 261-273.

In the UK, the average amount of milk produced by a dairy cow has increased from 6,763 litres in 2004 to 8,169 litres (27 litres per day) in 2022. 19 Agricultural and Horticultural Development Board. 2023 (AHDBd). UK milk yield. Available at https://ahdb.org.uk/dairy/uk-milk-yield [Accessed 19 October 2023]. That’s an increase of over 20 per cent in less than 20 years. Sowell BF, Mosley JC and Bowman JGP. 1991. Social behavior of grazing beef cattle: implications for management. The American Society of Animal Science 77, 1-6. The US National Toxicology Program (NTP) also conducted a thorough analysis on the subject and reached a reassuring conclusion: “The NTP concluded there is minimal concern for adverse effects on development in infants who consume soy infant formula” (NTP, 2020). Viva! holds an exclusive screening and Q&A of 'HOGWOOD: a modern horror story', in London, with Jerome Flynn.In 1995, China was self-sufficient in soya beans, producing five million tons a year. However, rising living standards have led to many people adopting a more Western-style diet. The increasing demand for soya for animal feed in China has been driven by this explosion in the demand for meat, as consumers switch from a diet dominated by rice, to one where pork, poultry and beef play an increasingly important part. In 1910, the first soya dairy factory was set up near Paris by Li Yu-Ying, a Chinese biologist and engineer. He applied for and was granted the world’s first soya milk patent, titled ‘Vegetable milk and its derivatives’. In the 1920s, soya milk factories cropped up in the USA and China and soya milk production increased dramatically. Viva! launches environment campaign about carbon labelling on menus and a petition urging the government to prioritise carbon labelling over calories.

Andres A, Cleves MA, Bellando JB et al., 2012. Developmental status of 1-year-old infants fed breast milk, cow’s milk formula, or soy formula. Pediatrics. 129 (6) 1134-1140. Langkah berikutnya, oles produk milk cleanser pada 5 titik di area wajah, yakni dahi, hidung, pipi kiri dan kanan, serta dagu. Aplikasikan juga di bagian leher jika ingin lebih maksimal. Pijat perlahan produk dengan gerakan memutar searah jarum jam agar milk cleanser mampu membersihkan hingga ke dalam pori-pori wajah.The separation process is a painfully emotional experience, with mother cows bellowing for days, calling for their lost babies. Female calves are replacements for the milking herd and are moved to isolated plastic hutches – much like an outdoor dog kennel – sometimes just metres away from their mothers. Here they can be confined legally for up to eight weeks before being transferred to group housing with other young females awaiting a life sentence of suffering. 14 National Animal Disease Information Service (NADIS). Calf housing. NADIS. Available at https://nadis.org.uk/disease-a-z/cattle/calf-management/calf-housing [Accessed 26 March 2020]. While sugars and sweet foods and drinks may increase the risk of tooth decay in people of all ages, we cannot avoid them at all times. Natural sugars are a part of many healthy foods, such as fruits, that are also among the first foods your baby will eat. That’s why it’s crucial to maintain good dental hygiene from an early age. Clean teeth are less prone to tooth decay – simple. Viva! launches viral Choose Vegan billboard campaign asking people ‘When did you last kill an animal?’. AHDB. UK milk yield. Available at https://ahdb.org.uk/dairy/uk-milk-yield [Accessed 18 October 2023]. Viva! launches a week of action to spread awareness of the climate crisis as part of our Vegan Now campaign.

The amount of milk we drink has dropped about 50% since the 1950s. Demand remains, high, however, with 96% of adults buying milk, according to Dairy UK, which represents milk processors.

Cruelty in your Coffee

University of Groningen. 2012. Dairy cows have individual temperaments. ScienceDaily, 23 March. Available at https://www.sciencedaily.com/releases/2012/03/120323134531.htm [Accessed 25 March 2020]. Poulter S. 2018. Distressing footage taken from inside British dairy farms shows calves torn from their mothers and crammed into tiny cages as one cow is left with a bone poking through its skin’. The Daily Mail. 30 April. Available at https://www.dailymail.co.uk/news/article-5672113/Disturbing-dairy-farm-footage-shows-apparently-emaciated-calves.html [Accessed 26 March 2020]. For vegan parents and those whose babies have cow’s milk allergies, plant-based infant formulas are suitable substitutes for breastmilk. Universities Federation for Animal Welfare. 2020. Lameness in dairy cattle. Available at https://www.ufaw.org.uk/why-ufaws-work-is-important/lameness[Accessed 23 October 2023]. Viva!'s 'Factory Farms – a breeding ground for disease, the pandemic threat of animal agriculture' is released.