Eva NYC Tone It Down Blonde Conditioner

Product Information

Financo | Raymond James served as financial advisor and Sidley Austin LLP acted as legal counsel to amika and Eva NYC. Jefferies served as financial advisor and Davis Polk & Wardwell LLP acted as legal counsel to Bansk Group.

Founded in 2009, amika is one of the largest independent haircare brands in the U.S. and the only one of scale at the intersection of professional, prestige, and digital channels. Brooklyn-born and salon-raised, amika’s unwavering commitment to professional-quality products has guided the development of a clean and highly effective portfolio of haircare products and tools that are formulated following EU standards and without harmful ingredients such as SLS and SLES. amika’s high-quality, innovative, and responsible products cater to all hair types, textures, and styles, and its brand and artistic culture are defined by an inclusive ethos that has built a passionate and diverse community of loyal consumers and salon professionals. Later this year, amika will receive the highly regarded Clean at Sephora seal across its entire Sephora assortment, joining as only the third professional haircare brand to qualify. WHY: In partnership with Bansk Group, the brands will seek to expand their reach across customers, channels, and geographies, while continuing to be industry leaders in sustainability, efficacy, and innovation.We are thrilled to join forces with Bansk to build on our momentum and accelerate the reach of our mission of friend to hair, hairstylist, people, and the planet in North America and international markets," said Chelsea Riggs, Amika Brand President. "Since inception, Amika has pushed the boundaries of beauty to create the very best products that are also accessible, responsible, and beloved by both professionals and consumers. We are confident that the brand will continue to excel with Bansk's support and guidance."

Bansk Group to Acquire a Majority Stake in Industry-Leading Haircare Brands amika and Eva NYC Positions Fast-Growing Independent Haircare Brands to Expand Reach and Bring Sustainable, Quality, and Effective Haircare to a Broader Community of Diverse and Passionate Consumers and Professionals New York, May 12, 2022 – Bansk Group (“Bansk”), a consumer-focused private investment firm dedicated to building distinctive consumer brands, today announced that it has entered into a definitive agreement to acquire a majority stake in amika and Eva NYC, two of the fastest-growing scaled independent haircare brands in the U.S. Terms of the transaction were not disclosed. Today's announcement is a testament to our steadfast commitment to creating a high-quality product and sustainability-focused brand that our consumers love," said Jane Moran, Eva NYC Brand President. "We look forward to our new partnership with Bansk and leveraging their expertise to take Eva NYC to new heights." Founded in 2012, Eva NYC is one of the fastest growing masstige haircare brands in the U.S., with a deep focus on sustainability, affordability, and proven results. The brand was named one of the Top 10 fastest growing haircare brands by Tribe Dynamics, the #1 fastest growing mass hair brand at Ulta, and the #1 fastest growing hair brand at Sally Beauty for the third consecutive year. As the only masstige haircare brand with an aluminum portfolio that is 100 percent recyclable, certified cruelty-free, vegan, non-GMO, and free of harmful ingredients, Eva NYC combines powerful, clean ingredients with innovative technologies and a leading network of U.S. retail distribution partnerships to reach a growing number of sustainably-minded customers each day.IN THEIR OWN WORDS: "We are excited to partner with brands that share our vision for the future of the beauty and haircare industry," said Chris Kelly, Partner at Bansk Group. "Consumer interest in high-quality haircare has accelerated in recent years, following the premiumization trends we have seen in other beauty and personal care categories. Today's haircare consumers are increasingly passionate and educated about the quality of the haircare products they use—and how those products are formulated—driving exciting growth opportunities in prestige and masstige hair. Both Amika and Eva NYC have built distinctive brands founded on proven efficacy, sustainability, and inclusivity, and are leaders in driving and celebrating innovation and diversity—well positioning them to capture this growth." We are excited to partner with brands that share our vision for the future of the beauty and haircare industry,” said Chris Kelly, Partner at Bansk Group. “Consumer interest in high-quality haircare has accelerated in recent years, following the premiumization trends we have seen in other beauty and personal care categories. Today’s haircare consumers are increasingly passionate and educated about the quality of the haircare products they use – and how those products are formulated – driving exciting growth opportunities in prestige and masstige hair. Both amika and Eva NYC have built distinctive brands founded on proven efficacy, sustainability, and inclusivity, and are leaders in driving and celebrating innovation and diversity – well positioning them to capture this growth.” How long should you leave a hair mask in? You should leave in a moisturizing hair mask for at least 3-5 minutes , but depending on the type of mask and your hair’s needs, you may leave it on longer for anywhere between 10-15 minutes. Be mindful to not leave a hair mask on damp hair for too much longer than instructed use as it can cause hair to become too moisturized and prone to breakage . Financo Raymond James financially advised Amika and Eva NYC on the deal, while Jeffries advised Bansk Group.